{"id":100,"count":6,"description":"<h2>Influencer marketing \u2013 how to get the most out of your brand ambassadors<\/h2>\r\nInfluencer marketing has become a buzzword that has exploded in the <a href=\"\/en\/digital-dictionary\/\">digital dictionary<\/a> over the past five years. Unfortunately, there are many myths in the industry, and often, we only hear the overly positive stories or the most negative ones. In my opinion, this creates a very skewed perception of the influencer game as a whole.\r\n\r\nThat\u2019s why I\u2019ve written several blog posts to shed light on how you can actually use influencer marketing in a positive way and how to create ambassadors for your brand. For me, the most important aspect is building relationships. If you don\u2019t create relationships, the dynamic becomes a transactional \"something for something\" model, which, in my view, never leads to anything sustainable in the long run.\r\n\r\nRead more about influencer marketing and how to effectively use influencers in your marketing strategy.","link":"https:\/\/staging1787817111.mickyweis.com\/en\/influencer-marketing-en\/","name":"Influencer marketing","slug":"influencer-marketing-en","taxonomy":"category","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencer marketing \u00bb Hvordan bruger du influencers?<\/title>\n<meta name=\"description\" content=\"Influencer marketing er et buzz ord der er eksploderet i den digitale ordbog de sidste 17 \u00e5r is\u00e6r. Her f\u00e5r du mine erfaringer med brug af influencers.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer marketing \u00bb Hvordan bruger du influencers?\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing er et buzz ord der er eksploderet i den digitale ordbog de sidste 17 \u00e5r is\u00e6r. Her f\u00e5r du mine erfaringer med brug af influencers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging1787817111.mickyweis.com\/en\/influencer-marketing-en\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging1787817111.mickyweis.com\/wp-content\/themes\/mickyweis-2026\/assets\/share\/share-2.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/influencer-marketing-en\\\/\",\"url\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/influencer-marketing-en\\\/\",\"name\":\"Influencer marketing \u00bb Hvordan bruger du influencers?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#website\"},\"description\":\"Influencer marketing er et buzz ord der er eksploderet i den digitale ordbog de sidste 17 \u00e5r is\u00e6r. Her f\u00e5r du mine erfaringer med brug af influencers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/influencer-marketing-en\\\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/influencer-marketing-en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Influencer marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/\",\"name\":\"Micky Weis\",\"description\":\"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\",\"name\":\"Micky Weis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/staging1787817111.mickyweis.comwp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"url\":\"http:\\\/\\\/staging1787817111.mickyweis.comwp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"contentUrl\":\"http:\\\/\\\/staging1787817111.mickyweis.comwp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"width\":1024,\"height\":899,\"caption\":\"Micky Weis\"},\"logo\":{\"@id\":\"http:\\\/\\\/staging1787817111.mickyweis.comwp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\"},\"description\":\"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 17 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"http:\\\/\\\/staging1787817111.mickyweis.com\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Influencer marketing \u00bb Hvordan bruger du influencers?","description":"Influencer marketing er et buzz ord der er eksploderet i den digitale ordbog de sidste 17 \u00e5r is\u00e6r. Her f\u00e5r du mine erfaringer med brug af influencers.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"Influencer marketing \u00bb Hvordan bruger du influencers?","og_description":"Influencer marketing er et buzz ord der er eksploderet i den digitale ordbog de sidste 17 \u00e5r is\u00e6r. Her f\u00e5r du mine erfaringer med brug af influencers.","og_url":"https:\/\/staging1787817111.mickyweis.com\/en\/influencer-marketing-en\/","og_site_name":"Micky Weis","og_image":[{"url":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/themes\/mickyweis-2026\/assets\/share\/share-2.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/influencer-marketing-en\/","url":"https:\/\/staging1787817111.mickyweis.com\/en\/influencer-marketing-en\/","name":"Influencer marketing \u00bb Hvordan bruger du influencers?","isPartOf":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#website"},"description":"Influencer marketing er et buzz ord der er eksploderet i den digitale ordbog de sidste 17 \u00e5r is\u00e6r. Her f\u00e5r du mine erfaringer med brug af influencers.","breadcrumb":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/influencer-marketing-en\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/influencer-marketing-en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging1787817111.mickyweis.com\/en\/"},{"@type":"ListItem","position":2,"name":"Influencer marketing"}]},{"@type":"WebSite","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#website","url":"https:\/\/staging1787817111.mickyweis.com\/en\/","name":"Micky Weis","description":"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau","publisher":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging1787817111.mickyweis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea","name":"Micky Weis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","url":"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","contentUrl":"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","width":1024,"height":899,"caption":"Micky Weis"},"logo":{"@id":"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg"},"description":"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 17 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.","sameAs":["http:\/\/staging1787817111.mickyweis.com","https:\/\/www.facebook.com\/mickyweisen","https:\/\/www.linkedin.com\/in\/mickyweis\/"]}]}},"_links":{"self":[{"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/categories\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/posts?categories=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}