{"id":6708,"date":"2024-07-15T10:47:43","date_gmt":"2024-07-15T08:47:43","guid":{"rendered":"http:\/\/staging1787817111.mickyweis.comhvad-er-de-bedste-e-mail-platforme-i-verden\/"},"modified":"2026-06-23T11:02:13","modified_gmt":"2026-06-23T09:02:13","slug":"marketing-email-platforms","status":"publish","type":"post","link":"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/","title":{"rendered":"E-mail marketing platforms: How to pick the right platform for your needs"},"content":{"rendered":"<p>I have written several times about how email marketing is among the most effective forms of marketing, which should certainly not be underestimated despite the otherwise booming presence of social media.<\/p>\n<p>Email is one of the channels with the highest ROI, and it offers great opportunities to attract more engaged customers to your business by using this channel.<\/p>\n<p>Before you can get started with email marketing, however, you need a platform that can automate the underlying processes, allowing you to fully benefit from your efforts.<\/p>\n<p>To help you get started, I\u2019ve gathered some of the best email marketing platforms below in particular order.<\/p>\n<div class=\"greenbox\">When it comes to choosing a platform, I always recommend taking a look at which email platform will best suit your business, budget, and goals for your email marketing.<\/div>\n<p><strong>Let\u2019s get started!<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/#User-friendly_platforms\" >User-friendly platforms<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/#Mailchimp\" >Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/#Zoho_Campaigns\" >Zoho Campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/#Platforms_for_e-commerce\" >Platforms for e-commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/#Klaviyo\" >Klaviyo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/#Constant_Contact\" >Constant Contact<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/#Platforms_specialized_in_segmentation\" >Platforms specialized in segmentation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/#ActiveCampaign\" >ActiveCampaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/#Marketo_Engage\" >Marketo Engage<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/#Advanced_platforms\" >Advanced platforms<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/#HubSpot\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-email-platforms\/#Campaigner\" >Campaigner<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"User-friendly_platforms\"><\/span>User-friendly platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Mailchimp\"><\/span>Mailchimp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We might as well start the list with an email platform you\u2019ve probably already heard of, which is both user-friendly and budget-friendly.<\/p>\n<p><a href=\"https:\/\/mailchimp.com\/?currency=DKK\">Mailchimp<\/a> is accessible for free and offers a range of solid features, such as analytics and reporting tools, as well as a selection of templates that are simple to set up.<\/p>\n<p>All in all, a great platform for small businesses that are just getting started with email marketing.<\/p>\n<p>If you want more features, you can pay for them, such as automated campaigns, segmentation tools, split tests, etc.<\/p>\n<p>Finally, the price of Mailchimp\u2019s packages depends on the number of subscribers connected to your email service.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zoho_Campaigns\"><\/span>Zoho Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sticking with user-friendly platforms, let&#8217;s move on to <a href=\"https:\/\/www.zoho.com\/campaigns\/\">Zoho Campaigns<\/a>.<\/p>\n<p>This platform focuses on user-friendliness while reducing the number of extra features that many small businesses simply don\u2019t need to spend time and energy on.<\/p>\n<p>With Zoho Campaigns, you still get all the relevant automated functions, interactive templates, and you can even integrate the platform with various e-commerce platforms.<\/p>\n<p>Zoho Campaigns is available for free, as well as through different paid plans depending on the size of your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Platforms_for_e-commerce\"><\/span>Platforms for e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Klaviyo\"><\/span>Klaviyo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I have previously mentioned <a href=\"https:\/\/www.klaviyo.com\/uk\/marketing-automation-platform?utm_source=google-brand&amp;utm_medium=paid-search;&amp;utm_campaign=7013o00000244kKAAQ;&amp;utm_keyword=klaviyo&amp;utm_matchtype=e&amp;&amp;utm_source=google-brand&amp;utm_medium=paid-search;&amp;utm_campaign=7013o00000244kKAAQ;&amp;utm_content=emea-brand-misspellings;&amp;utm_keyword=klaviyo&amp;utm_matchtype=e&amp;gad_source=1&amp;gclid=CjwKCAjwyo60BhBiEiwAHmVLJZKm261a_8x9lfj3wAVDuoknD-DPKEqSrimaMza2bqeOHon07NU5ohoCbKEQAvD_BwE&amp;gclsrc=aw.ds\">Klaviyo<\/a> as my personal favorite when it comes to email platforms specialized for e-commerce.<\/p>\n<p>Klaviyo offers all the necessary features and integration options with the leading e-commerce platforms and can be accessed for free as well as through a paid plan.<\/p>\n<blockquote><p>The features are easy to use, and you\u2019ll find only the most essential ones \u2013 no need to spend time learning features that ultimately won\u2019t benefit you and your webshop.<\/p><\/blockquote>\n<p>Klaviyo also offers a streamlined automation process between your channels, contributing to your <a href=\"http:\/\/staging1787817111.mickyweis.comen\/omni-channel\/\">omnichannel<\/a> marketing strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Constant_Contact\"><\/span>Constant Contact<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From one platform created for e-commerce use to another.<\/p>\n<p><a href=\"https:\/\/www.constantcontact.com\/\">Constant Contact<\/a> also offers a wide range of integration options with e-commerce platforms and social media and can be automated according to your needs.<\/p>\n<p>It offers a simple yet effective interface that allows you to personalize your campaigns and track them through easy-to-understand reports along the way.<\/p>\n<p>Additionally, the platform is known for its support, which, in addition to traditional support tools, also includes a useful live chat and phone support.<\/p>\n<p>Constant Contact is available through various paid packages based on the number of your contacts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Platforms_specialized_in_segmentation\"><\/span>Platforms specialized in segmentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"ActiveCampaign\"><\/span>ActiveCampaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a> is one of those platforms that is brilliant for <a href=\"http:\/\/staging1787817111.mickyweis.comen\/personalization-and-segmentation\/\">segmentation<\/a>.<\/p>\n<p>It offers AI-powered automated functions that allow you to personalize your campaigns and tailor them to specific segments.<\/p>\n<p>The integration options are extensive, with both social media and e-commerce platforms, which ultimately provide high-quality data that allows for targeted campaigns.<\/p>\n<p>ActiveCampaign is among the more advanced (and expensive) platforms, and unlike the previous platforms, it is not available for free.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marketo_Engage\"><\/span>Marketo Engage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While we\u2019re on the topic of segmentation, it\u2019s also relevant to mention <a href=\"https:\/\/business.adobe.com\/products\/marketo\/adobe-marketo.html\">Marketo Engage<\/a> \u2013 a platform created by Adobe that, like ActiveCampaign, offers a wide range of automated segmentation options.<\/p>\n<p>The advanced <a href=\"http:\/\/staging1787817111.mickyweis.comen\/a-b-testing\/\">A\/B split testing<\/a> options combined with Adobe&#8217;s machine learning models make this platform superior when it comes to targeted campaigns.<\/p>\n<p>The price of using Marketo Engage is based on how many features you want to add.<\/p>\n<p><strong>Another read:<\/strong> <a href=\"http:\/\/staging1787817111.mickyweis.comen\/marketing-tools\/\">My favourite tools for online marketing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advanced_platforms\"><\/span>Advanced platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"HubSpot\"><\/span>HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>HubSpot is among the platforms that offer a wide range of features, making it particularly suitable for companies serious about their email marketing.<\/p>\n<p>Like many other platforms, HubSpot can be accessed for free with access to all the basic features.<\/p>\n<blockquote><p>To access more advanced features such as split tests, automated campaigns, and insightful reporting, you can purchase packages that are priced according to how many features you\u2019ve added.<\/p><\/blockquote>\n<p>HubSpot takes some time to learn and is also one of the more expensive options, but it can offer a wide range of advanced features, so you&#8217;ll need to invest some time in learning the platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Campaigner\"><\/span>Campaigner<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to advanced features, you can\u2019t overlook <a href=\"https:\/\/www.campaigner.com\/\">Campaigner<\/a>.<\/p>\n<p>The platform is designed for small and medium-sized businesses that want to get started with more complex email campaigns.<\/p>\n<p>Advanced segmentation, dynamic emails, and the ability to create pop-ups for your website are just some of the features you can enjoy with Campaigner.<\/p>\n<p>Like <a href=\"http:\/\/staging1787817111.mickyweis.comen\/hubspot-crm\/\">HubSpot<\/a>, Campaigner is among the more expensive platforms and does not offer free access.<\/p>\n<p><strong>Have you tried any of these email platforms &#8211; and which one is your favourite?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have written several times about how email marketing is among the most effective forms of marketing, which should certainly not be underestimated despite the otherwise\u2026<\/p>\n","protected":false},"author":2,"featured_media":5719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,92],"tags":[],"series":[],"class_list":["post-6708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-general-en","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best e-mail marketing platforms \u00bb Picking software for marketing<\/title>\n<meta name=\"description\" content=\"User-friendly options, advanced segmentation tools, and e-commerce integrations to find the best platform fit for your e-mail marketing.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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