{"id":7209,"date":"2024-02-17T12:45:37","date_gmt":"2024-02-17T11:45:37","guid":{"rendered":"http:\/\/staging1787817111.mickyweis.comhvad-er-facebook-conversions-api\/"},"modified":"2025-07-19T09:19:58","modified_gmt":"2025-07-19T07:19:58","slug":"facebook-conversions-api","status":"publish","type":"post","link":"https:\/\/staging1787817111.mickyweis.com\/en\/facebook-conversions-api\/","title":{"rendered":"Understanding Facebook Conversions API: Why it matters to setup today"},"content":{"rendered":"<p>There\u2019s a lot of talk about Facebook Conversions API these days, but very few actually understand what it is\u2014and why we wouldn&#8217;t just stick to the familiar Facebook Pixel.<\/p>\n<p>Are you also a bit unsure about all of this? Read on and get a better understanding.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/facebook-conversions-api\/#The_problem_with_Facebook_Pixels\" >The problem with Facebook Pixels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/facebook-conversions-api\/#Facebook_Conversions_API_vs_pixel\" >Facebook Conversions API vs. pixel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/facebook-conversions-api\/#So_what_is_Facebook_Conversions_API\" >So, what is Facebook Conversions API?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/facebook-conversions-api\/#How_do_I_set_up_Facebook_Conversions_API\" >How do I set up Facebook Conversions API?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_problem_with_Facebook_Pixels\"><\/span>The problem with Facebook Pixels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To understand why Facebook Conversions API is being discussed so much, we need to understand why the standard \u201cpixel\u201d is being talked about less.<\/p>\n<p>As I write this article, the infamous iOS 14.5 and several other updates have been rolled out. This update gives Apple device users the option to avoid being tracked and monitored as before.<\/p>\n<p>Combine this with the increasing prevalence of AdBlockers, and your data in Facebook Ads Manager becomes increasingly incomplete. That\u2019s where Facebook Conversions API comes into play.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Conversions_API_vs_pixel\"><\/span>Facebook Conversions API vs. pixel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unfortunately, Facebook Conversions API cannot entirely replace the traditional Facebook Pixel. The limitations introduced by iOS 14.5 impact it in a similar way as they do the Pixel. However, we are talking about it now because we want even more data as we are provided with less and less. The way we achieve this is by using multiple tools.<\/p>\n<p>Unlike Facebook Pixel, Conversions API can, for example, track data even if a user has an AdBlocker enabled.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"So_what_is_Facebook_Conversions_API\"><\/span>So, what is Facebook Conversions API?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook Conversions API sends data to Facebook Ads Manager about your users\u2019 actions on your website (much like Facebook Pixel). It does this by not relying on cookies but instead tracking \u201cevents\u201d or activities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_I_set_up_Facebook_Conversions_API\"><\/span>How do I set up Facebook Conversions API?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are several ways to set it up. I prefer setting everything up through Google Tag Manager as it consolidates everything there.<\/p>\n<div class=\"greenbox\">Big platforms like <a href=\"http:\/\/staging1787817111.mickyweis.comen\/shopify-webshop-platform\/\">Shopify<\/a>, <a href=\"http:\/\/staging1787817111.mickyweis.comen\/guide-wordpress\/\">WordPress<\/a>, and Magento are already developing standardized solutions for easier integration.<\/div>\n<p>Below is a video that clearly shows how to set it up using Google Tag Manager.<\/p>\n<p><center><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/DViXnxKgAmE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot of talk about Facebook Conversions API these days, but very few actually understand what it is\u2014and why we wouldn&#8217;t just stick to the\u2026<\/p>\n","protected":false},"author":2,"featured_media":5718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"series":[],"class_list":["post-7209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Conversions API \u00bb The impact of iOS updates for ads<\/title>\n<meta name=\"description\" content=\"Learn about Facebook Conversions API, its advantages over Facebook Pixel, and how to set it up easily using Google Tag Manager or other tools.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook 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