{"id":7785,"date":"2025-03-15T18:59:35","date_gmt":"2025-03-15T17:59:35","guid":{"rendered":"http:\/\/staging1787817111.mickyweis.comott-markedsfoering\/"},"modified":"2025-07-08T15:50:41","modified_gmt":"2025-07-08T13:50:41","slug":"ott-marketing","status":"publish","type":"post","link":"https:\/\/staging1787817111.mickyweis.com\/en\/ott-marketing\/","title":{"rendered":"OTT Marketing: Transforming advertising in the streaming era"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">I have previously written about <a href=\"http:\/\/staging1787817111.mickyweis.comen\/atl-btl-marketing\/\">ATL (Above The Line) and BTL (Below The Line) marketing,<\/a> but have you heard of OTT (Over The Top) marketing?<\/p>\n<p>Over The Top marketing deals with advertisements that users are presented with via streaming services.<\/p>\n<p>In other words, these ads are delivered directly to users, bypassing traditional cable and channel providers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/ott-marketing\/#What_is_OTT\" >What is OTT?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/ott-marketing\/#Effective_ad_targeting\" >Effective ad targeting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/ott-marketing\/#What_is_the_difference_between_ATL_BTL_and_OTT\" >What is the difference between ATL, BTL, and OTT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/ott-marketing\/#The_future_of_OTT\" >The future of OTT<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_OTT\"><\/span>What is OTT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>OTT bypasses conventional TV distributors and delivers ads directly to viewers on the streaming platforms they use.<\/p>\n<p>The advantages of this type of advertising include the ability to precisely target ads and create clear <a href=\"http:\/\/staging1787817111.mickyweis.comen\/what-is-cta\/\">call-to-action<\/a> buttons directly on the streaming service.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Effective_ad_targeting\"><\/span>Effective ad targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>OTT is a form of advertising that focuses heavily on precise targeting.<\/p>\n<p>It allows for deep insights into the audience&#8217;s preferences through detailed data from streaming services (demographics, behavior, viewing habits), making it easier to target ads to relevant viewers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_ATL_BTL_and_OTT\"><\/span>What is the difference between ATL, BTL, and OTT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>ATL (Above The Line)<\/strong> focuses on advertisements with a broad reach based on the choice of channels.<\/p>\n<p>This includes traditional <a href=\"http:\/\/staging1787817111.mickyweis.comen\/tv-ads\/\">TV commercials<\/a>, radio ads, billboard advertising, etc.<\/p>\n<p>The focus here is on building <a href=\"http:\/\/staging1787817111.mickyweis.comen\/what-is-branding\/\">brand awareness<\/a> and reaching as many people as possible with the ads.<\/p>\n<p><strong>BTL (Below The Line)<\/strong>, in contrast to ATL, focuses on more targeted and direct marketing through <a href=\"http:\/\/staging1787817111.mickyweis.comen\/e-mail-marketing-guide\/\">email marketing<\/a>, social media, events, etc.<\/p>\n<p>The goal here is to achieve direct responses and create engagement from customers.<\/p>\n<p><strong>OTT (Over The Top)<\/strong> can, in some ways, be seen as a combination of ATL and BTL.<\/p>\n<p>OTT utilizes large streaming services but does so based on user data, ensuring a targeted and precise form of advertising designed to enhance engagement levels effectively.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_future_of_OTT\"><\/span>The future of OTT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is no doubt that streaming services continue to grow across all generations.<\/p>\n<p>Therefore, we can confidently expect OTT to become a permanent fixture in advertising strategies.<\/p>\n<p>We are bound to see more streaming services launch cheaper, ad-supported subscription models, improved consumer data, and, over time, perhaps even shoppable video ads directly from streaming platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have previously written about ATL (Above The Line) and BTL (Below The Line) marketing, but have you heard of OTT (Over The Top) marketing? Over\u2026<\/p>\n","protected":false},"author":2,"featured_media":6309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106,93],"tags":[],"series":[],"class_list":["post-7785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-en","category-marketing-general-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OTT Advertising: The Future of Streaming Ads<\/title>\n<meta name=\"description\" content=\"OTT marketing delivers targeted ads directly to users via streaming services. 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