{"id":7986,"date":"2023-11-17T09:02:40","date_gmt":"2023-11-17T08:02:40","guid":{"rendered":"http:\/\/staging1787817111.mickyweis.comomni-channel\/"},"modified":"2025-07-23T19:45:01","modified_gmt":"2025-07-23T17:45:01","slug":"omni-channel","status":"publish","type":"post","link":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/","title":{"rendered":"Why omnichannel marketing is the future of retail"},"content":{"rendered":"<p>In today\u2019s post, we take a look at how businesses can develop the right marketing strategy<\/p>\n<p>Today\u2019s focus is on the strategy known as <strong>omni channel<\/strong>.<\/p>\n<p>You may already have heard of other strategies such as <strong>single channel<\/strong> and <strong>multi channel<\/strong>?<\/p>\n<p>Omni channel belongs to this group of diverse marketing strategies, and below we\u2019ll look closer at the key differences between them\u2014as well as the specific characteristics that define omni channel.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#The_rise_of_new_marketing_strategies\" >The rise of new marketing strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#Single_channel\" >Single channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#Multi_channel\" >Multi channel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#Omni_channel\" >Omni channel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#A_seamless_customer_journey\" >A seamless customer journey<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_rise_of_new_marketing_strategies\"><\/span>The rise of new marketing strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The evolution of e-commerce has paved the way for the emergence of new marketing strategies that take into account consumer online behavior and the customer journey.<\/p>\n<p>This is a completely different type of buying journey compared to shopping in a physical store.<\/p>\n<p>Online purchasing behavior often includes a significantly longer consideration phase, where consumers take time to compare products in terms of price, reviews, and delivery costs.<\/p>\n<p>And this rarely happens through a single channel\u2014it typically involves several.<\/p>\n<p>Consumers research through social media, online shops, and even physical stores if available, before ultimately deciding to make a purchase.<\/p>\n<p>That\u2019s why online stores need to step up if they want to ensure <a href=\"http:\/\/staging1787817111.mickyweis.comen\/conversion-rate-optimization\/\">conversions<\/a> and satisfied customers.<\/p>\n<p>In this post, we\u2019ll go through the strategies that place a particular focus on a company\u2019s sales channels and how they are marketed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Single_channel\"><\/span>Single channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Single channel, as the name implies, means a business only sells its products or services through one channel\u2014such as a webshop or a physical store.<\/p>\n<p>From a marketing perspective, there is only one channel to focus on. There\u2019s no need to create a streamlined experience across multiple channels, but rather to ensure a smooth and seamless experience on that one channel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Multi_channel\"><\/span>Multi channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A multi channel strategy means that the business can be accessed through several different channels.<\/p>\n<p>This might include an Instagram profile showcasing parts of the product catalog, a webshop, and a physical store.<\/p>\n<p>In a multi channel strategy, each channel is centered around the product, and the channels may vary based on different management approaches or content types.<\/p>\n<p>For example, content might differ between the <a href=\"http:\/\/staging1787817111.mickyweis.comen\/business-on-instagram\/\">Instagram<\/a> profile and the <a href=\"http:\/\/staging1787817111.mickyweis.comen\/start-ecommerce-business\/\">webshop<\/a>.<\/p>\n<p>If a customer wants to revisit specific information they saw on one channel, they\u2019ll have to go back to that same channel to access it again.<\/p>\n<p>This results in separate customer experiences on each sales channel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Omni_channel\"><\/span>Omni channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Omni comes from the Latin word for \u201ceverywhere\u201d or \u201call as one.\u201d<\/p>\n<p>The omni channel strategy is based on the idea that all channels should work together as a unified whole.<\/p>\n<p>Unlike multi channel, where the product is the central focus, omni channel places the customer at the center, and the business is perceived as cohesive regardless of which channel the consumer interacts with.<\/p>\n<p>These channels might include social media, webshops, and physical stores.<\/p>\n<p>The more consistency and connection there is between the channels, the more seamless the customer experience will be\u2014whether they see an ad on Instagram, visit the company\u2019s webshop, or walk into a physical store.<\/p>\n<p><a href=\"http:\/\/staging1787817111.mickyweis.comen\/marketing-clothing-brand\/\">Read more about how online stores and social media go hand in hand in my post about how I would market a clothing brand here.<\/a><\/p>\n<p>In an omni channel strategy, there\u2019s also a focus on collecting data from user activity on each channel and making that data available across the business.<\/p>\n<p>This helps businesses understand customer needs and ensures relevant products are marketed at the right times through the most suitable channels.<\/p>\n<p>An example might be a customer who abandons their shopping cart on the webshop and then gets reminded of the products through <a href=\"http:\/\/staging1787817111.mickyweis.comen\/retargeting\/\">retargeting ads<\/a> on Instagram.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_seamless_customer_journey\"><\/span>A seamless customer journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Omni channel shouldn\u2019t necessarily be seen as a groundbreaking concept, but rather as a strategy that\u2019s tailored to the way people shop today.<\/p>\n<p>As mentioned, most consumers use several channels when researching a product or service.<\/p>\n<p>When the customer journey is made seamless across sales channels, it creates a stronger impact for the consumer, making it easier to move from one channel to another without drastic changes\u2014just a complementary and consistent experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s post, we take a look at how businesses can develop the right marketing strategy Today\u2019s focus is on the strategy known as omni channel.\u2026<\/p>\n","protected":false},"author":2,"featured_media":6303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"tags":[],"series":[],"class_list":["post-7986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-general-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is omnichannel marketing and why it matters<\/title>\n<meta name=\"description\" content=\"Discover how the rise of e-commerce paved the way for the omnichannel strategy - designed to meet consumers in their personal buyer journeys.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is omnichannel marketing and why it matters\" \/>\n<meta property=\"og:description\" content=\"Discover how the rise of e-commerce paved the way for the omnichannel strategy - designed to meet consumers in their personal buyer journeys.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-17T08:02:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-23T17:45:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging1787817111.mickyweis.com\/wp-content\/themes\/mickyweis-2026\/assets\/share\/share-2.jpg\" \/><meta property=\"og:image\" content=\"https:\/\/staging1787817111.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"Why omnichannel marketing is the future of retail\",\"datePublished\":\"2023-11-17T08:02:40+00:00\",\"dateModified\":\"2025-07-23T17:45:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/\"},\"wordCount\":695,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/liveshopping-blogpost.png\",\"articleSection\":[\"Marketing general\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/\",\"url\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/\",\"name\":\"What is omnichannel marketing and why it matters\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/liveshopping-blogpost.png\",\"datePublished\":\"2023-11-17T08:02:40+00:00\",\"dateModified\":\"2025-07-23T17:45:01+00:00\",\"description\":\"Discover how the rise of e-commerce paved the way for the omnichannel strategy - designed to meet consumers in their personal buyer journeys.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/liveshopping-blogpost.png\",\"contentUrl\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/liveshopping-blogpost.png\",\"width\":2400,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/omni-channel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why omnichannel marketing is the future of retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/\",\"name\":\"Micky Weis\",\"description\":\"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\",\"name\":\"Micky Weis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/staging1787817111.mickyweis.comwp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"url\":\"http:\\\/\\\/staging1787817111.mickyweis.comwp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"contentUrl\":\"http:\\\/\\\/staging1787817111.mickyweis.comwp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"width\":1024,\"height\":899,\"caption\":\"Micky Weis\"},\"logo\":{\"@id\":\"http:\\\/\\\/staging1787817111.mickyweis.comwp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\"},\"description\":\"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 17 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"http:\\\/\\\/staging1787817111.mickyweis.com\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is omnichannel marketing and why it matters","description":"Discover how the rise of e-commerce paved the way for the omnichannel strategy - designed to meet consumers in their personal buyer journeys.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"What is omnichannel marketing and why it matters","og_description":"Discover how the rise of e-commerce paved the way for the omnichannel strategy - designed to meet consumers in their personal buyer journeys.","og_url":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/","og_site_name":"Micky Weis","article_publisher":"https:\/\/www.facebook.com\/mickyweisen","article_author":"https:\/\/www.facebook.com\/mickyweisen","article_published_time":"2023-11-17T08:02:40+00:00","article_modified_time":"2025-07-23T17:45:01+00:00","og_image":[{"url":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/themes\/mickyweis-2026\/assets\/share\/share-2.jpg","type":"","width":"","height":""},{"width":1200,"height":630,"url":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-3.png","type":"image\/png"}],"author":"Micky Weis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Micky Weis","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#article","isPartOf":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/"},"author":{"name":"Micky Weis","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"headline":"Why omnichannel marketing is the future of retail","datePublished":"2023-11-17T08:02:40+00:00","dateModified":"2025-07-23T17:45:01+00:00","mainEntityOfPage":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/"},"wordCount":695,"commentCount":0,"publisher":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"image":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#primaryimage"},"thumbnailUrl":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/uploads\/2023\/04\/liveshopping-blogpost.png","articleSection":["Marketing general"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/","url":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/","name":"What is omnichannel marketing and why it matters","isPartOf":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#primaryimage"},"image":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#primaryimage"},"thumbnailUrl":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/uploads\/2023\/04\/liveshopping-blogpost.png","datePublished":"2023-11-17T08:02:40+00:00","dateModified":"2025-07-23T17:45:01+00:00","description":"Discover how the rise of e-commerce paved the way for the omnichannel strategy - designed to meet consumers in their personal buyer journeys.","breadcrumb":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#primaryimage","url":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/uploads\/2023\/04\/liveshopping-blogpost.png","contentUrl":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/uploads\/2023\/04\/liveshopping-blogpost.png","width":2400,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/omni-channel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging1787817111.mickyweis.com\/en\/"},{"@type":"ListItem","position":2,"name":"Why omnichannel marketing is the future of retail"}]},{"@type":"WebSite","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#website","url":"https:\/\/staging1787817111.mickyweis.com\/en\/","name":"Micky Weis","description":"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau","publisher":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging1787817111.mickyweis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea","name":"Micky Weis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","url":"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","contentUrl":"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","width":1024,"height":899,"caption":"Micky Weis"},"logo":{"@id":"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg"},"description":"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 17 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.","sameAs":["http:\/\/staging1787817111.mickyweis.com","https:\/\/www.facebook.com\/mickyweisen","https:\/\/www.linkedin.com\/in\/mickyweis\/"]}]}},"_links":{"self":[{"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/7986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/comments?post=7986"}],"version-history":[{"count":4,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/7986\/revisions"}],"predecessor-version":[{"id":9176,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/7986\/revisions\/9176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/media\/6303"}],"wp:attachment":[{"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/media?parent=7986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/categories?post=7986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/tags?post=7986"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/series?post=7986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}