{"id":8139,"date":"2021-07-09T14:23:53","date_gmt":"2021-07-09T12:23:53","guid":{"rendered":"http:\/\/staging1787817111.mickyweis.comhvem-giver-pinterest-annoncering-mening-for\/"},"modified":"2026-06-26T10:58:42","modified_gmt":"2026-06-26T08:58:42","slug":"pinterest-advertising","status":"publish","type":"post","link":"https:\/\/staging1787817111.mickyweis.com\/en\/pinterest-advertising\/","title":{"rendered":"Is Pinterest advertising worth it?"},"content":{"rendered":"<p>Micky, who is Pinterest actually really for?<\/p>\n<p>That&#8217;s a good question, and it becomes even more relevant given that Pinterest as a platform is not widely used in Denmark.<\/p>\n<p>Neither among users, and especially not among advertisers (which is your advantage).<\/p>\n<p>But to make sure everyone is on the same page, let\u2019s quickly go over what Pinterest is.<\/p>\n<p>Pinterest is an online platform where people discover and share inspiration. It is very visually driven. Inspiration can range from travel destinations and knitting patterns to cars and interior design. You can save pins and create different &#8220;pins&#8221; and &#8220;boards.&#8221;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/pinterest-advertising\/#Who_uses_Pinterest\" >Who uses Pinterest?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/pinterest-advertising\/#What_does_advertising_on_Pinterest_cost\" >What does advertising on Pinterest cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/pinterest-advertising\/#Conclusion_Should_you_advertise_on_Pinterest\" >Conclusion: Should you advertise on Pinterest?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Who_uses_Pinterest\"><\/span><strong>Who uses Pinterest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To determine if Pinterest advertising makes sense for you, it\u2019s important to dive into who actually uses the platform.<\/p>\n<p>The latest data specifically for Pinterest is from 2018, showing that 16% of the population is on Pinterest. My experience is that there is a higher proportion of women on the platform.<\/p>\n<p>Particularly popular topics on Pinterest include home decor, interior design, recipes, and travel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_does_advertising_on_Pinterest_cost\"><\/span><strong>What does advertising on Pinterest cost?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just like with Facebook, you can\u2019t give a definitive price for Pinterest advertising. As with most \u201cnew\u201d social media platforms where advertising is possible, you will notice that your CPM (cost per thousand impressions) is considerably lower than on Facebook \u2013 and your click prices can also be lower.<\/p>\n<p>The more advertisers that begin to use Pinterest, the more expensive it will become.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion_Should_you_advertise_on_Pinterest\"><\/span><strong>Conclusion: Should you advertise on Pinterest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>My very short answer is (as often); Yes, but\u2026<\/p>\n<p>Yes, if you sell products that could fit on Pinterest, you should at least try Pinterest advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Micky, who is Pinterest actually really for? That&#8217;s a good question, and it becomes even more relevant given that Pinterest as a platform is not widely\u2026<\/p>\n","protected":false},"author":2,"featured_media":6207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"series":[],"class_list":["post-8139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who should invest in Pinterest advertising? Find out here<\/title>\n<meta name=\"description\" content=\"Are you considering advertising on Pinterest but unsure if it\u2019s right for you? 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