{"id":8445,"date":"2020-10-27T10:24:16","date_gmt":"2020-10-27T09:24:16","guid":{"rendered":"http:\/\/staging1787817111.mickyweis.comhvad-betyder-redirects\/"},"modified":"2025-08-04T19:23:53","modified_gmt":"2025-08-04T17:23:53","slug":"what-are-redirects","status":"publish","type":"post","link":"https:\/\/staging1787817111.mickyweis.com\/en\/what-are-redirects\/","title":{"rendered":"What are redirects and how to choose the right one"},"content":{"rendered":"<p>Redirects are something you can\u2019t avoid when working with online marketing. But what exactly are they? What types of redirects are there? And what is best practice?<\/p>\n<p>I\u2019ll do my best to answer these questions in this article.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/what-are-redirects\/#The_short_definition_of_redirects\" >The short definition of redirects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/what-are-redirects\/#The_different_types_of_redirects\" >The different types of redirects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/what-are-redirects\/#Google_and_redirects\" >Google and redirects<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/what-are-redirects\/#When_do_you_use_redirects\" >When do you use redirects?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/what-are-redirects\/#Redirects_can_be_simple_or_complex\" >Redirects can be simple or complex<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_short_definition_of_redirects\"><\/span><strong>The short definition of redirects<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In short, URL redirects are a way to redirect one URL \u2014 that is, a web address \u2014 to another. For example, if you visit domain1.com, you might be redirected to domain2.com.<\/p>\n<p>Another example could be a redirect within the same website.<\/p>\n<p>For instance, if you visit domain.com\/blog and get redirected to domain.com\/articles.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_different_types_of_redirects\"><\/span><strong>The different types of redirects<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When we talk about redirects, we usually mean two types:<\/p>\n<p><strong>301 redirects and 302 redirects.<\/strong><\/p>\n<p>A <strong>301 redirect<\/strong> means a page has moved permanently. Using the example above, it means what was at domain.com\/blog has permanently moved to domain.com\/articles.<\/p>\n<p>A <strong>302 redirect<\/strong> means something has moved temporarily. This could be if you are working on a new website and want people to visit a temporary page, for example if a page is down.<\/p>\n<p>When doing a technical SEO analysis, redirects are something you check to see if they are done correctly, as this can have a big impact on your website\u2019s performance in search results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_and_redirects\"><\/span><strong>Google and redirects<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When working with redirects, we do it for two reasons. We do it for the user, so they end up in the right place if they visit a URL that has been moved. And we do it for search engines (in Denmark, mainly Google).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_do_you_use_redirects\"><\/span><strong>When do you use redirects?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As the name suggests, redirects are used when you want to redirect from one URL to another.<\/p>\n<p>This happens if you delete a page on your website and want Google to transfer the SEO value from the deleted page to the new one \u2014 and also understand that the page has been moved and replaced.<\/p>\n<p>For example, if a product on an <a href=\"http:\/\/staging1787817111.mickyweis.comen\/start-ecommerce-business\/\">online store<\/a> is discontinued or a company no longer offers a service, redirects become relevant.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Redirects_can_be_simple_or_complex\"><\/span><strong>Redirects can be simple or complex<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another common example is when you change platforms and the <a href=\"http:\/\/staging1787817111.mickyweis.comen\/url\/\">URL<\/a> structure changes. This could happen if you move your shop from Magento to Shopify.<\/p>\n<p>Different shop systems have different URL structures. Therefore, it may be necessary to create redirects from old URLs to new URLs to ensure Google understands the pages have moved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redirects are something you can\u2019t avoid when working with online marketing. But what exactly are they? What types of redirects are there? And what is best\u2026<\/p>\n","protected":false},"author":2,"featured_media":5718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99,95,134,92],"tags":[],"series":[],"class_list":["post-8445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-site-marketing-en","category-seo-en","category-soegemaskineoptimering","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How redirects work and when to implement them<\/title>\n<meta name=\"description\" content=\"Redirects can be confusing. Click here to learn how to use them properly and understand what each type does.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How redirects work and when to implement them\" \/>\n<meta property=\"og:description\" content=\"Redirects can be confusing. 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