{"id":8580,"date":"2025-05-25T11:07:16","date_gmt":"2025-05-25T09:07:16","guid":{"rendered":"http:\/\/staging1787817111.mickyweis.comsaadan-saelger-du-paa-tiktok\/"},"modified":"2025-07-08T13:28:33","modified_gmt":"2025-07-08T11:28:33","slug":"selling-on-tiktok","status":"publish","type":"post","link":"https:\/\/staging1787817111.mickyweis.com\/en\/selling-on-tiktok\/","title":{"rendered":"How to succeed selling on TikTok"},"content":{"rendered":"<p>TikTok has, in just a few years, gone from being a platform primarily known for dance videos and viral trends to becoming a serious player in the digital marketing landscape.<\/p>\n<p>Today, it\u2019s a platform where brands can build credibility, engage their target audience, and, not least, boost sales.<\/p>\n<p>But how do you approach it if you want to sell your products or services through TikTok?<\/p>\n<p>Let\u2019s take a closer look at how to get started with selling on TikTok and which strategies actually work.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/selling-on-tiktok\/#Why_sell_on_TikTok\" >Why sell on TikTok?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/selling-on-tiktok\/#Know_your_audience_and_the_platforms_dynamics\" >Know your audience and the platform&#8217;s dynamics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/selling-on-tiktok\/#What_content_formats_work\" >What content formats work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/selling-on-tiktok\/#Product_demonstrations\" >Product demonstrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/selling-on-tiktok\/#Behind_the_scenes\" >Behind the scenes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/selling-on-tiktok\/#Customer_reviews_and_user-generated_content_UGC\" >Customer reviews and user-generated content (UGC)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/selling-on-tiktok\/#Using_TikTok_Shopping_and_ads\" >Using TikTok Shopping and ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/selling-on-tiktok\/#New_shop_feature_introduced\" >New shop feature introduced<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/selling-on-tiktok\/#Influencer_marketing_on_TikTok\" >Influencer marketing on TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/selling-on-tiktok\/#Focus_on_the_right_KPIs\" >Focus on the right KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/selling-on-tiktok\/#Get_started_on_your_TikTok_journey\" >Get started on your TikTok journey<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_sell_on_TikTok\"><\/span><strong>Why sell on TikTok?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"http:\/\/staging1787817111.mickyweis.comen\/selling-on-tiktok\/\">TikTok <\/a>differs from traditional platforms like <a href=\"http:\/\/staging1787817111.mickyweis.comen\/facebook-ads\/\">Facebook<\/a> and <a href=\"http:\/\/staging1787817111.mickyweis.comen\/get-more-followers-instagram\/\">Instagram<\/a> by focusing on short, entertaining video content with an organic and more authentic feel.<\/p>\n<p>The platform\u2019s algorithm is highly engagement-based, which means content that sparks interaction can quickly reach a wide audience, even without a large ad budget.<\/p>\n<p>For businesses, this offers a unique opportunity to be discovered by new audiences, build relationships, and create loyalty, all on a platform where authenticity is highly valued.<\/p>\n<div class=\"greenbox\">\n<h2><span class=\"ez-toc-section\" id=\"Know_your_audience_and_the_platforms_dynamics\"><\/span><strong>Know your audience and the platform&#8217;s dynamics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you start creating content or launching ads, it&#8217;s crucial to understand who you&#8217;re talking to.<\/p>\n<p>TikTok\u2019s user base is diverse and no longer reserved for a younger demographic.<\/p>\n<p>In fact, the number of users aged 25\u201344 is growing rapidly, opening up access to a broader customer base.<\/p>\n<blockquote><p>TikTok rewards creativity and authenticity.<\/p><\/blockquote>\n<p>This means professionally produced videos don\u2019t necessarily perform better than those filmed with a phone in hand.<\/p>\n<p>Instead, the goal is to create relatable content that grabs attention quickly and encourages interaction.<\/p>\n<p><a href=\"http:\/\/staging1787817111.mickyweis.comen\/editing-tiktok-videos\/\">Learn more on how to edit TikTok videos here.<\/a><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_content_formats_work\"><\/span><strong>What content formats work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to selling on TikTok, there are several effective approaches.<\/p>\n<p>Here are some of the most impactful formats:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product_demonstrations\"><\/span><strong>Product demonstrations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Show how your product works.<\/p>\n<p>Keep it simple, quick, and if possible, include a clear before-and-after element. Transformations and fast results help attract attention.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Behind_the_scenes\"><\/span><strong>Behind the scenes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Take the viewer behind the scenes to show how your products are made, packed, or used in everyday life.<\/p>\n<p>This transparent approach helps build trust around your product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_reviews_and_user-generated_content_UGC\"><\/span><strong>Customer reviews and user-generated content (UGC)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Videos where customers share their experience with your product have proven to be highly persuasive.<\/p>\n<p>Consider encouraging your customers to tag you in their videos or use a brand-specific hashtag.<\/p>\n<p>If your product makes it into this <a href=\"http:\/\/staging1787817111.mickyweis.comen\/user-generated-content\/\">UGC<\/a> stream, you can reach a broad and ready-to-buy audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_TikTok_Shopping_and_ads\"><\/span><strong>Using TikTok Shopping and ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TikTok Shopping allows you to integrate your online store, such as a <a href=\"http:\/\/staging1787817111.mickyweis.comen\/shopify\/\">Shopify<\/a> webshop, directly into your TikTok profile.<\/p>\n<p>Users can purchase products directly from videos or through a shopping tab on your profile.<\/p>\n<p>Additionally, TikTok Ads Manager gives you the ability to target your ads with high precision.<\/p>\n<p>You can create campaigns based on goals such as traffic, conversions, or video views and target users based on age, interests, location, and behavior.<\/p>\n<p>Some of the most popular ad formats include:<\/p>\n<ul>\n<li><strong>In-Feed Ads<\/strong>: Shown between organic videos, allowing users to interact, share, and comment.<\/li>\n<li><strong>TopView<\/strong>: Appears as the first thing a user sees when opening the app.<\/li>\n<li><a href=\"http:\/\/staging1787817111.mickyweis.comen\/tiktok-spark-ads\/\"><strong>Spark Ads<\/strong><\/a>: Lets you boost existing organic posts, either from influencers or your own content, making the promotion feel more authentic.<\/li>\n<\/ul>\n<div class=\"greenbox\">\n<h3><span class=\"ez-toc-section\" id=\"New_shop_feature_introduced\"><\/span><strong>New shop feature introduced<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TikTok has recently introduced a new feature where \u201cShop\u201d is now one of the three main tabs in the top menu, alongside \u201cFor You\u201d (content shown based on the algorithm) and \u201cFollowing\u201d (content from creators the user actively follows).<\/p>\n<p>This update makes it easier and more accessible for users to discover and purchase products directly in the app.<\/p>\n<p>With this update, shopping becomes a fully integrated part of the TikTok experience.<\/p>\n<p>Users can now:<\/p>\n<ul>\n<li>Browse products and sellers in a dedicated Shop tab<\/li>\n<li>Watch shoppable videos where products are tagged directly<\/li>\n<li>Participate in <a href=\"http:\/\/staging1787817111.mickyweis.comen\/live-shopping-ecommerce\/\">live shopping<\/a> events where hosts demonstrate products in real time<\/li>\n<\/ul>\n<p>This feature is part of TikTok\u2019s strategy to strengthen <a href=\"http:\/\/staging1787817111.mickyweis.comen\/social-commerce\/\">social commerce<\/a> and help businesses reach their audiences more effectively.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Influencer_marketing_on_TikTok\"><\/span><strong>Influencer marketing on TikTok<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Influencers play an important role on TikTok, and especially <a href=\"http:\/\/staging1787817111.mickyweis.comen\/micro-influencers\/\">micro-influencers<\/a> often have a high engagement rate and strong credibility with their followers.<\/p>\n<p>By collaborating with relevant profiles, you can get your product showcased in an authentic way that matches the platform\u2019s tone and aesthetic.<\/p>\n<p>It\u2019s important to choose influencers who align with your target audience and brand identity and to give them creative freedom to shape the content themselves.<\/p>\n<p>TikTok users can quickly tell when something feels too much like a traditional ad.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Focus_on_the_right_KPIs\"><\/span><strong>Focus on the right KPIs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Selling on TikTok is not just about direct conversions.<\/p>\n<p>Often, the platform helps build awareness and brand recognition, which can later lead to purchases through other channels.<\/p>\n<p>Consider measuring:<\/p>\n<ul>\n<li><strong>Engagement rate (likes, comments, shares)<\/strong><\/li>\n<li><strong>Views and watch rate<\/strong><\/li>\n<li><strong>Traffic to your website or webshop<\/strong><\/li>\n<li><strong>Conversions (if using TikTok Shopping)<\/strong><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Get_started_on_your_TikTok_journey\"><\/span><strong>Get started on your TikTok journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting started with selling on TikTok doesn\u2019t necessarily require a large investment, but it does require an understanding of the platform\u2019s dynamics and a willingness to experiment.<\/p>\n<p>It&#8217;s all about being genuine, relevant, and entertaining\u2014plus testing and tweaking as you go.<\/p>\n<p>TikTok is a constantly evolving platform, and staying up to date with trends and features is key to staying ahead.<\/p>\n<p>Are you ready to start selling through TikTok? Then maybe it\u2019s time to grab your phone, think creatively, and meet your audience where they spend most of their time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok has, in just a few years, gone from being a platform primarily known for dance videos and viral trends to becoming a serious player in\u2026<\/p>\n","protected":false},"author":2,"featured_media":8175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"series":[],"class_list":["post-8580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to sell on TikTok: Strategies and tools that work<\/title>\n<meta name=\"description\" content=\"TikTok has quickly become a major player in the digital marketing landscape. 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