{"id":8630,"date":"2020-05-11T14:42:45","date_gmt":"2020-05-11T12:42:45","guid":{"rendered":"http:\/\/staging1787817111.mickyweis.comfacebook-annoncering-19-tips-til-at-faa-mere-ud-af-budgettet\/"},"modified":"2025-08-05T20:11:33","modified_gmt":"2025-08-05T18:11:33","slug":"facebook-ad-tips","status":"publish","type":"post","link":"https:\/\/staging1787817111.mickyweis.com\/en\/facebook-ad-tips\/","title":{"rendered":"Smarter spending: 19 Facebook ad tips that work"},"content":{"rendered":"

I often get the question: “Micky, do you only work strategically with the companies you collaborate with?”
\nThe short answer is no, but with some nuance. Over the past 17 years, I\u2019ve been extremely privileged to work across various brands, businesses, large budgets, and tools.<\/p>\n

Today, I spend up to 5 million DKK per month on Facebook advertising and work with exciting cases like Chefmade, Badmintonshoppen, Natures Collection, Stine Goya, Dial\u00e6gt, Myselfie, Molly&My, and many more.<\/p>\n

I\u2019m very much hands-on in the execution, making sure everything from audience targeting to the actual ads you see as a consumer works perfectly.<\/p>\n

Where I\u2019ve become more strategic over the years is in refusing to say that there’s only one approach or that Facebook ads<\/a> are the only answer.
\nYour business might not benefit from Facebook\u2014maybe TikTok, Pinterest, Twitter, or something entirely different would be a better fit.<\/p>\n

Another important aspect is that I get much better results when I have a deep understanding of the business I’m advertising for. It gives me insight into what the consumer wants and what the company wants to communicate.<\/p>\n

Over the past five years, I\u2019ve tried to gain more of a helicopter view, so I can manage the businesses I work with in the best possible way.<\/p>\n

Instead of convincing a client they need ads or SEO, I often flip the business model upside down. I look at available resources, the company\u2019s ability to execute on strategies (there\u2019s no point launching something they can\u2019t implement), the budgets, competitors, relevant media channels\u2014and then we move forward with the right ones.<\/p>\n

One channel I work a lot with is Facebook and Instagram advertising, but maybe TikTok, LinkedIn, and Pinterest will take a larger slice of the pie in the future.<\/p>\n

When you manage the kind of budgets I do, across so many different cases, you\u2019re constantly learning. That learning is something I bring into all the cases I work with, and in the workshops I run\u2014ultimately helping to allocate budgets in the most efficient way.<\/p>\n

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