{"id":8681,"date":"2019-07-08T12:14:34","date_gmt":"2019-07-08T10:14:34","guid":{"rendered":"http:\/\/staging1787817111.mickyweis.comfra-en-lille-kaelder-til-danmarks-stoerste-ketchershop\/"},"modified":"2026-06-26T12:11:54","modified_gmt":"2026-06-26T10:11:54","slug":"interview-ketshop","status":"publish","type":"post","link":"https:\/\/staging1787817111.mickyweis.com\/en\/interview-ketshop\/","title":{"rendered":"Interview: From a basement dream to Denmark\u2019s biggest racket shop"},"content":{"rendered":"

Just over two years ago, I received a call from an enthusiastic guy named Torben.<\/p>\n

He told me he had heard I was the person to talk to about e-commerce.<\/p>\n

Torben briefly explained his business, and I took the train to Odense not knowing what to expect.<\/p>\n

I arrived at a store in the heart of Odense and was then led down to a basement overflowing with products.<\/p>\n

My first thought was, \u201cWhat a mess.\u201d But the energy Torben and Mikkel had was unmatched.<\/p>\n

I recognized the situation immediately. It reminded me of my own time at Slikhaar and Firtal: chaos in the beginning, everyone moving fast.<\/p>\n

At the time, I could tell their business was in its early stages and that they had a lot to learn.<\/p>\n

Instead of offering my help directly, I created a PDF filled with the tips and tricks I had picked up through my years in e-commerce. I told them, if they wanted to succeed, they should implement 80% of the advice in that document – exactly like I had learned from Jesper Hvejsel at Firtal Web.<\/p>\n

Torben thanked me many times, we had a sandwich in Odense, and life went on.<\/p>\n

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