{"id":8701,"date":"2025-06-20T19:47:33","date_gmt":"2025-06-20T17:47:33","guid":{"rendered":"http:\/\/staging1787817111.mickyweis.comgoogle-performance-max-2\/"},"modified":"2026-06-12T09:59:56","modified_gmt":"2026-06-12T07:59:56","slug":"google-performance-max-2","status":"publish","type":"post","link":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/","title":{"rendered":"Google Performance Max: How to get started"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Introduction_to_Google_Performance_Max_A_new_era_in_online_advertising\" >Introduction to Google Performance Max: A new era in online advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Understanding_the_unique_features_of_Performance_Max\" >Understanding the unique features of Performance Max<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#How_Google_Performance_Max_works_A_technical_overview\" >How Google Performance Max works: A technical overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Benefits_of_using_Performance_Max_in_your_advertising_strategy\" >Benefits of using Performance Max in your advertising strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Challenges_you_should_be_aware_of\" >Challenges you should be aware of<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Limited_transparency_in_data_and_performance\" >Limited transparency in data and performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Lack_of_control_over_content_and_creative_assets\" >Lack of control over content and creative assets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Complex_setup_for_exclusions_and_negative_keywords\" >Complex setup for exclusions and negative keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Difficult_to_analyze_and_optimize_campaigns\" >Difficult to analyze and optimize campaigns<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Setting_up_a_campaign_in_Google_Performance_Max\" >Setting up a campaign in Google Performance Max<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Targeting_and_segmentation_in_Performance_Max\" >Targeting and segmentation in Performance Max<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Integrating_Performance_Max_with_other_Google_tools\" >Integrating Performance Max with other Google tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Optimization_tips_to_maximize_results_with_Performance_Max\" >Optimization tips to maximize results with Performance Max<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#Analyzing_and_interpreting_results_from_Performance_Max_campaigns\" >Analyzing and interpreting results from Performance Max campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#The_future_of_digital_advertising_with_Google_Performance_Max\" >The future of digital advertising with Google Performance Max<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduction_to_Google_Performance_Max_A_new_era_in_online_advertising\"><\/span><strong>Introduction to Google Performance Max: A new era in online advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Over the past few years, <a href=\"http:\/\/staging1787817111.mickyweis.comen\/paid-ads-organic-results\/\">Google Ads<\/a> has made it easier and more accessible for businesses to get started with performance marketing. With the launch of Performance Max, Google has taken another step toward fully automated campaigns.<\/p>\n<p>According to Google, it has become both easier and faster to achieve strong results across its many channels &#8211; from YouTube and Display to Shopping and Search.<\/p>\n<p>Performance Max offers significant potential, but it also requires that advertisers understand how to use the tool properly.<\/p>\n<p>In this guide, we\u2019ll explore how Performance Max works, its benefits and challenges, and how you can get started.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_the_unique_features_of_Performance_Max\"><\/span><strong>Understanding the unique features of Performance Max<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What sets Performance Max apart from other campaign types is Google\u2019s extensive use of<a href=\"http:\/\/staging1787817111.mickyweis.comen\/ai-course\/\"> machine learning<\/a> and automation.<\/p>\n<p>Instead of creating separate campaigns by channel and targeting, you provide a set of \u201cassets\u201d such as text, images, video, and more, and let Google&#8217;s algorithms decide how, where, and when the ads are shown.<\/p>\n<p><strong>Performance Max brings together:<\/strong><\/p>\n<ul>\n<li>Google Search<\/li>\n<li><a href=\"http:\/\/staging1787817111.mickyweis.comen\/youtube-shorts\/\">YouTube<\/a><\/li>\n<li>The Display Network<\/li>\n<li>Discover<\/li>\n<li>Gmail<\/li>\n<li>Google Maps<\/li>\n<li>Shopping<\/li>\n<\/ul>\n<p>All of this is combined into a single campaign type. This presents both opportunities and challenges, particularly around control and transparency.<\/p>\n<div class=\"greenbox\">\n<h2><span class=\"ez-toc-section\" id=\"How_Google_Performance_Max_works_A_technical_overview\"><\/span><strong>How Google Performance Max works: A technical overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When setting up a Performance Max campaign, you provide the following inputs:<\/p>\n<ul>\n<li>Goals (e.g. purchases, leads, or visits)<\/li>\n<li>Budget and bidding strategy<\/li>\n<li>Creative assets: headlines, descriptions, images, and optionally video<\/li>\n<li><a href=\"http:\/\/staging1787817111.mickyweis.comen\/market-segmentation\/\">Audience<\/a> signals (e.g. customer lists or remarketing)<\/li>\n<\/ul>\n<p>From there, Google takes over and uses its machine learning models to determine which combinations and channels deliver the best conversions.<\/p>\n<p>This process is dynamic and ongoing.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_using_Performance_Max_in_your_advertising_strategy\"><\/span><strong>Benefits of using Performance Max in your advertising strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some of the main advantages of Performance Max include:<\/p>\n<ul>\n<li><strong>Time savings:<\/strong> You don\u2019t need to create separate campaigns for each channel<\/li>\n<li><strong>Automated optimization:<\/strong> Google continuously works to improve your results based on your goals<\/li>\n<li><strong>High reach potential:<\/strong> A single campaign can cover all Google\u2019s sub-channels<\/li>\n<li><strong>Smart use of data:<\/strong> The algorithm learns from your past conversions and adjusts accordingly<\/li>\n<\/ul>\n<p>However, remember that this automation happens on Google\u2019s terms.<\/p>\n<p>You don\u2019t always get insight into what\u2019s working or why. This brings us to the potential challenges.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Challenges_you_should_be_aware_of\"><\/span><strong>Challenges you should be aware of<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some of the biggest challenges with Performance Max include:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Limited_transparency_in_data_and_performance\"><\/span><strong>Limited transparency in data and performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You don\u2019t get access to keyword data, placements, or breakdowns by channel, making it hard to analyze results.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Lack_of_control_over_content_and_creative_assets\"><\/span><strong>Lack of control over content and creative assets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you don\u2019t upload your own images or videos, Google may auto-generate ads\u2014often with poor quality.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Complex_setup_for_exclusions_and_negative_keywords\"><\/span><strong>Complex setup for exclusions and negative keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Negative keywords require technical workarounds and cannot be added directly in the campaign settings.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Difficult_to_analyze_and_optimize_campaigns\"><\/span><strong>Difficult to analyze and optimize campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Limited data availability makes it hard to understand what\u2019s driving performance\u2014and what isn\u2019t.<\/p>\n<div class=\"greenbox\">\n<h2><span class=\"ez-toc-section\" id=\"Setting_up_a_campaign_in_Google_Performance_Max\"><\/span><strong>Setting up a campaign in Google Performance Max<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting started with a Performance Max campaign is relatively straightforward:<\/p>\n<ol>\n<li>Choose \u201cPerformance Max\u201d as the campaign type in Google Ads<\/li>\n<li>Define your goal (e.g. sales or <a href=\"http:\/\/staging1787817111.mickyweis.comen\/lead-generation\/\">leads<\/a>)<\/li>\n<li>Add your assets: text, images, video, and links<\/li>\n<li>Add audience signals<\/li>\n<li>Set your budget and bidding strategy<\/li>\n<li>Launch and let the <a href=\"http:\/\/staging1787817111.mickyweis.comen\/algorithm\/\">algorithm<\/a> take over<\/li>\n<\/ol>\n<p>It can be tempting to \u201clet Google handle it,\u201d but it&#8217;s definitely worth it to provide strong and relevant creative assets.<\/p>\n<p>Without thoughtful inputs, you risk ending up with outputs that misrepresent your brand &#8211; or even harm performance.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Targeting_and_segmentation_in_Performance_Max\"><\/span><strong>Targeting and segmentation in Performance Max<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although Google controls the campaign, you can still add the so-called audience signals.<\/p>\n<p>These act as hints to the algorithm about who you believe your ideal customers are.<\/p>\n<p>Examples include:<\/p>\n<ul>\n<li>Email lists<\/li>\n<li>Website visitors<\/li>\n<li>Custom segments based on search behavior<\/li>\n<li>Demographic data<\/li>\n<\/ul>\n<p><strong>Note:<\/strong> Google doesn\u2019t necessarily follow your signals strictly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Integrating_Performance_Max_with_other_Google_tools\"><\/span><strong>Integrating Performance Max with other Google tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Performance Max naturally integrates with other Google tools such as:<\/p>\n<ul>\n<li><a href=\"http:\/\/staging1787817111.mickyweis.comen\/google-merchant-center\/\">Google Merchant Center<\/a> (for Shopping ads)<\/li>\n<li><a href=\"http:\/\/staging1787817111.mickyweis.comen\/alternatives-google-analytics\/\">Google Analytics 4<\/a> (for tracking and analysis)<\/li>\n<li><a href=\"http:\/\/staging1787817111.mickyweis.comen\/google-tag-manager\/\">Google Tag Manager<\/a> (for implementing conversion tracking)<\/li>\n<li>Google Ads\u2019 Enhanced Conversions (for more accurate measurement and attribution)<\/li>\n<\/ul>\n<p>When used together, these tools allow you to track the entire customer journey from click to purchase, both online and offline.<\/p>\n<p>However, proper setup is crucial, as errors here can quickly lead to incorrect data and misleading conclusions.<\/p>\n<div class=\"greenbox\">\n<h2><span class=\"ez-toc-section\" id=\"Optimization_tips_to_maximize_results_with_Performance_Max\"><\/span><strong>Optimization tips to maximize results with Performance Max<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To get the most out of your campaign, you should:<\/p>\n<ul>\n<li><strong>Upload high-quality assets:<\/strong> Poor visuals or copy lead to poor results<\/li>\n<li><strong>Use video\u2014preferably your own:<\/strong> If you don\u2019t provide one, Google will generate it, which is rarely ideal<\/li>\n<li><strong>Monitor conversion data:<\/strong> Ensure your goals are set up correctly<\/li>\n<li><strong>Test different asset groups:<\/strong> Organize campaigns by themes or audience segments<\/li>\n<li><strong>Let the campaign learn:<\/strong> Avoid making too many changes too quickly\u2014give the algorithm time<\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Analyzing_and_interpreting_results_from_Performance_Max_campaigns\"><\/span><strong>Analyzing and interpreting results from Performance Max campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most debated downsides of Performance Max is the limited visibility into data.<\/p>\n<p>You don\u2019t get access to keywords, exact placements, or segmented conversion data.<\/p>\n<p>As a result, you\u2019ll need to rely more on high-level metrics such as <a href=\"http:\/\/staging1787817111.mickyweis.comen\/what-is-roas\/\">ROAS<\/a>, <a href=\"http:\/\/staging1787817111.mickyweis.comen\/digital-dictionary\/\">CPA<\/a>, conversion volume, budget distribution over time, and comparison with previous campaign types.<\/p>\n<p>For many advertisers, this makes it difficult to make clear, data-driven decisions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_future_of_digital_advertising_with_Google_Performance_Max\"><\/span><strong>The future of digital advertising with Google Performance Max<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Performance Max signals a clear shift toward more automated and AI-driven campaigns.<\/p>\n<p>For many businesses, this means improved efficiency and scalability\u2014but it also requires understanding the balance between control and automation.<\/p>\n<p>It\u2019s unlikely this will be the last time we see Google shift power from users to the algorithm.<\/p>\n<p>The real question is whether advertisers are ready to let go entirely\u2014or if we will keep demanding more transparency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to Google Performance Max: A new era in online advertising Over the past few years, Google Ads has made it easier and more accessible for\u2026<\/p>\n","protected":false},"author":2,"featured_media":5718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105,95],"tags":[],"series":[],"class_list":["post-8701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-en","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Performance Max: Everything you need to know<\/title>\n<meta name=\"description\" content=\"Performance Max holds great potential, but only if you know how to use it right. Learn how to get started here.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Performance Max: Everything you need to know\" \/>\n<meta property=\"og:description\" content=\"Performance Max holds great potential, but only if you know how to use it right. Learn how to get started here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-20T17:47:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T07:59:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging1787817111.mickyweis.com\/wp-content\/themes\/mickyweis-2026\/assets\/share\/share-7.jpg\" \/><meta property=\"og:image\" content=\"https:\/\/staging1787817111.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"Google Performance Max: How to get started\",\"datePublished\":\"2025-06-20T17:47:33+00:00\",\"dateModified\":\"2026-06-12T07:59:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/\"},\"wordCount\":981,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-3.png\",\"articleSection\":[\"Google Ads\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/\",\"url\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/\",\"name\":\"Google Performance Max: Everything you need to know\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-3.png\",\"datePublished\":\"2025-06-20T17:47:33+00:00\",\"dateModified\":\"2026-06-12T07:59:56+00:00\",\"description\":\"Performance Max holds great potential, but only if you know how to use it right. Learn how to get started here.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-3.png\",\"contentUrl\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/brevkasse-marketing-top-3.png\",\"width\":758,\"height\":429},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/google-performance-max-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Performance Max: How to get started\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/\",\"name\":\"Micky Weis\",\"description\":\"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/staging1787817111.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\",\"name\":\"Micky Weis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/staging1787817111.mickyweis.comwp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"url\":\"http:\\\/\\\/staging1787817111.mickyweis.comwp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"contentUrl\":\"http:\\\/\\\/staging1787817111.mickyweis.comwp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"width\":1024,\"height\":899,\"caption\":\"Micky Weis\"},\"logo\":{\"@id\":\"http:\\\/\\\/staging1787817111.mickyweis.comwp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\"},\"description\":\"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 17 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"http:\\\/\\\/staging1787817111.mickyweis.com\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Performance Max: Everything you need to know","description":"Performance Max holds great potential, but only if you know how to use it right. Learn how to get started here.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"Google Performance Max: Everything you need to know","og_description":"Performance Max holds great potential, but only if you know how to use it right. Learn how to get started here.","og_url":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/","og_site_name":"Micky Weis","article_publisher":"https:\/\/www.facebook.com\/mickyweisen","article_author":"https:\/\/www.facebook.com\/mickyweisen","article_published_time":"2025-06-20T17:47:33+00:00","article_modified_time":"2026-06-12T07:59:56+00:00","og_image":[{"url":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/themes\/mickyweis-2026\/assets\/share\/share-7.jpg","type":"","width":"","height":""},{"width":1200,"height":630,"url":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-4.png","type":"image\/png"}],"author":"Micky Weis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Micky Weis","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#article","isPartOf":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/"},"author":{"name":"Micky Weis","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"headline":"Google Performance Max: How to get started","datePublished":"2025-06-20T17:47:33+00:00","dateModified":"2026-06-12T07:59:56+00:00","mainEntityOfPage":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/"},"wordCount":981,"commentCount":0,"publisher":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"image":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#primaryimage"},"thumbnailUrl":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-3.png","articleSection":["Google Ads","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/","url":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/","name":"Google Performance Max: Everything you need to know","isPartOf":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#primaryimage"},"image":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#primaryimage"},"thumbnailUrl":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-3.png","datePublished":"2025-06-20T17:47:33+00:00","dateModified":"2026-06-12T07:59:56+00:00","description":"Performance Max holds great potential, but only if you know how to use it right. Learn how to get started here.","breadcrumb":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#primaryimage","url":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-3.png","contentUrl":"https:\/\/staging1787817111.mickyweis.com\/wp-content\/uploads\/2021\/04\/brevkasse-marketing-top-3.png","width":758,"height":429},{"@type":"BreadcrumbList","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/google-performance-max-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging1787817111.mickyweis.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google Performance Max: How to get started"}]},{"@type":"WebSite","@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#website","url":"https:\/\/staging1787817111.mickyweis.com\/en\/","name":"Micky Weis","description":"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau","publisher":{"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging1787817111.mickyweis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/staging1787817111.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea","name":"Micky Weis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","url":"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","contentUrl":"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","width":1024,"height":899,"caption":"Micky Weis"},"logo":{"@id":"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg"},"description":"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 17 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.","sameAs":["http:\/\/staging1787817111.mickyweis.com","https:\/\/www.facebook.com\/mickyweisen","https:\/\/www.linkedin.com\/in\/mickyweis\/"]}]}},"_links":{"self":[{"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/comments?post=8701"}],"version-history":[{"count":6,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8701\/revisions"}],"predecessor-version":[{"id":11311,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/8701\/revisions\/11311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/media\/5718"}],"wp:attachment":[{"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/media?parent=8701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/categories?post=8701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/tags?post=8701"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/staging1787817111.mickyweis.com\/en\/wp-json\/wp\/v2\/series?post=8701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}