{"id":8961,"date":"2018-07-16T14:49:32","date_gmt":"2018-07-16T12:49:32","guid":{"rendered":"http:\/\/staging1787817111.mickyweis.compersonlig-traener-saadan-scorer-du-jackpot-online\/"},"modified":"2025-08-07T23:35:50","modified_gmt":"2025-08-07T21:35:50","slug":"marketing-personal-trainer","status":"publish","type":"post","link":"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/","title":{"rendered":"Personal trainer? Master your digital presence"},"content":{"rendered":"<p>Since this post was originally published, I\u2019ve received an overwhelming number of inquiries from personal trainers.<br \/>\nThat\u2019s why I always make sure to update this guide whenever I learn something new about the industry. I\u2019m still working with Peter on his new initiatives.<\/p>\n<p>This is how the post started: Some time ago, I created a free form where people could submit their business if they felt it needed a marketing overhaul. I would then choose one business and provide at least five improvement suggestions.<\/p>\n<p>It didn\u2019t take long before many personal trainers and coaches signed up. So instead of choosing just one, I decided to create a comprehensive guide that I believe 99% of the submitted cases and websites could benefit from.<\/p>\n<p>I\u2019m personally passionate about training, which also makes it easier to write about. Plus, I\u2019ve helped a good friend, <a href=\"https:\/\/www.facebook.com\/peterbendtsenfitness\/?fref=ts\"><strong>Peter Bendtsen<\/strong><\/a>, achieve remarkable results \u2014 particularly in the marketing department.<\/p>\n<p>In fact, I\u2019ve managed Peter\u2019s marketing for the past five years, and today he runs a healthy business based on the work I\u2019ve done for him over the years.<\/p>\n<div class=\"row\">\n<div class=\"col-md-6 col-md-offset-3\">\n<div class=\"testimonials\">\n<div class=\"active item\">\n<blockquote>\n<div class=\"carousel-info\"><img decoding=\"async\" class=\"pull-left alignnone\" src=\"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/04\/pb.jpg\" alt=\"Peter Bendtsen Personlig Tr\u00e6ner Online\" width=\"536\" height=\"536\" \/>Having Micky in charge of my online marketing has been nothing short of vital for my promotion and my company\u2019s growth. Micky ensured that my business stood out significantly from the vast number of new personal trainers entering the market \u2014 a market currently expanding faster in supply than demand, where proper promotion is crucial.<br \/>\n\u2014 <em>Peter Bendtsen, personal trainer &amp; athlete<\/em><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Admittedly: Even though I\u2019m very passionate about training, I\u2019m not an expert in personal training. All these tips are purely based on my experience with online marketing.<\/p>\n<p>That said, you don\u2019t need to apply all the tips \u2014 just a few can already help. But if you use all of them, you could reach a whole new level.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Get_yourself_a_website\" >Get yourself a website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Logo_design\" >Logo design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Understand_Google\" >Understand Google<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Social_media\" >Social media<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Facebook_marketing\" >Facebook marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Video\" >Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#How_to_market_your_videos\" >How to market your videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#E-mails_are_most_important\" >E-mails are most important<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Mailchimp\" >Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Popups\" >Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#E-books\" >E-books<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Blog_blog_blog_blog\" >Blog blog blog blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#What_should_I_write_about\" >What should I write about?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Analysis_know_your_audience\" >Analysis \/ know your audience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Facebook_Insights\" >Facebook Insights<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/staging1787817111.mickyweis.com\/en\/marketing-personal-trainer\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Get_yourself_a_website\"><\/span><strong>Get yourself a website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s no excuse not to have a solid website. You can find a theme on Themeforest and set it up in WordPress. That\u2019s how I\u2019ve built countless websites from scratch \u2014 and there are plenty of video tutorials for this.<\/p>\n<p><strong>Some themes you could choose:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/themeforest.net\/item\/personal-trainer-premium-responsive-theme\/9274469?s_rank=1\" target=\"_blank\" rel=\"noopener\">Personal Trainer theme 1<\/a><\/li>\n<li><a href=\"http:\/\/themeforest.net\/item\/gym-sport-fitness-bootstrap-responsive-theme\/6656015?s_rank=3\" target=\"_blank\" rel=\"noopener\">Gym Sport Responsive<\/a><\/li>\n<li><a href=\"http:\/\/themeforest.net\/item\/personal-trainer-one-page-html5-template\/7992614?s_rank=2\" target=\"_blank\" rel=\"noopener\">Personal trainer theme 2<\/a><\/li>\n<li><a href=\"http:\/\/themeforest.net\/item\/total-responsive-multipurpose-wordpress-theme\/6339019?s_rank=2\" target=\"_blank\" rel=\"noopener\">Total (<em>this is the theme I use on my own site and it has tons of options<\/em>)<\/a><\/li>\n<\/ul>\n<p>In short \u2014 your website should reflect your work. If your site looks untrustworthy, it can take just five seconds for someone to write you off as untrustworthy too.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Logo_design\"><\/span>Logo design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Oh lord, I\u2019ve spent a lot of money on custom logo designs \u2014 from Upwork to 99designs. Let me be clear:<\/p>\n<p><strong>In the beginning, you don\u2019t need a logo!<\/strong> Your brand is far more important. People don\u2019t care if you spent $10,000 or $20 on a logo.<\/p>\n<p>If you do want a nice logo, please don\u2019t try to design it yourself in Photoshop and crop it manually. It\u2019s crucial to have your logo in the correct formats so it fits print materials, banners, etc.<\/p>\n<p>The logo on my site was made in Photoshop just by picking a special font \u2014 and that\u2019s it.<\/p>\n<p><strong><a href=\"http:\/\/99designs.dk\/\" target=\"_blank\" rel=\"noopener\">99 Designs<\/a> is the answer to your prayers.<\/strong><\/p>\n<p>All you have to do is create a project, name your price, and provide detailed guidelines for how you want your logo to look \u2014 and voila, you\u2019ll receive many options to choose from, or you can ask the designers to tweak the results.<\/p>\n<p>It\u2019s a brilliant concept \u2014 and afterward, you receive all files in the correct formats so you can use them everywhere.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understand_Google\"><\/span>Understand Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most people still don\u2019t get it. Most websites receive 50\u201370% of their traffic from Google. Google is still the strongest sales channel \u2014 even for personal trainers. Why?<\/p>\n<p>Because people Google all their problems \u2014 especially in the fitness world. Most industries don\u2019t have the luxury that the fitness industry has: supplements, diets, training programs, and lifestyle topics generate millions of Google searches globally.<\/p>\n<p>Once you rank well on Google within these areas, you can get thousands of visitors per month. If just 2\u201310% convert into clients, that\u2019s a solid business \u2014 and hey, we\u2019re only just getting started!<\/p>\n<p><strong>Also read: The ultimate guide to starting a blog\/website<\/strong><\/p>\n<p>Here\u2019s what an organic growth curve from Google can look like if you have a strong blog:<\/p>\n<p style=\"text-align: center;\">Screenshot from <a href=\"http:\/\/sarahposin.com\" target=\"_blank\" rel=\"noopener\">Sarahposin.com<\/a><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-2605\" src=\"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/04\/Skaermbillede-2016-03-25-kl.-22.46.01-1030x261-1.png\" alt=\"Blog Fremgang Online Marketing\" width=\"666\" height=\"169\" \/><\/p>\n<p>Sarah gets over 20 times more traffic than I do. She\u2019s talented \u2014 but she\u2019s not <em>that<\/em> much better at SEO. It\u2019s a matter of volume.<\/p>\n<p>It\u2019s just a little sexier to write about training, fitness, and clothing than about online marketing \u2014 let\u2019s face it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_media\"><\/span>Social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most important thing about social media is not to scatter your efforts. The classic mistake many large companies make is either trying to be on too many platforms or choosing the wrong ones.<\/p>\n<p>Since we\u2019re based in Denmark, we can focus on just a few social platforms (our small population tends to use the same ones).<\/p>\n<p>I\u2019d recommend <a href=\"http:\/\/staging1787817111.mickyweis.comen\/facebook-conversions-api\/\">Facebook,<\/a> <a href=\"http:\/\/staging1787817111.mickyweis.comen\/business-on-instagram\/\">Instagram<\/a>, and <a href=\"http:\/\/staging1787817111.mickyweis.comen\/is-snapchat-relevant\/\">Snapchat <\/a>\u2014 in that order.<\/p>\n<p>Start with one platform and build a solid follower base \u2014 unless you have time to grow them all.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_marketing\"><\/span>Facebook marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How should you use Facebook? Good question. I\u2019ve written several <a href=\"http:\/\/staging1787817111.mickyweis.comen\/facebook-ads\/\" target=\"_blank\" rel=\"noopener\">guides about Facebook marketing<\/a>.<\/p>\n<p>The key is to build a good, solid follower base.<\/p>\n<p>Unfortunately, organic reach on Facebook doesn\u2019t deliver much anymore. With more and more advertisers, it now costs money to market yourself \u2014 like it or not.<\/p>\n<p>When advertising, I recommend using Facebook Power Editor and setting up precise target audiences \u2014 you know your customers best.<\/p>\n<p>Once you gain momentum, you can do giveaways and more to boost engagement.<\/p>\n<p>Video content is another strong type of content for Facebook\u2019s newsfeed \u2014 more on that below.<\/p>\n<p>Notice the growth curve when this strategy is implemented.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2609\" src=\"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/04\/Skaermbillede-2016-03-25-kl.-22.56.05-1030x361-1.png\" alt=\"Facebook Likes\" width=\"678\" height=\"238\" \/><\/p>\n<p><strong>Giving away knowledge for free<\/strong><\/p>\n<p>This blog post took me over 10 hours to write, and it\u2019s taken me years to gain the knowledge needed to create it. Good things take time, and learning and researching especially takes time \u2014 the same applies to personal trainers.<\/p>\n<p>Peter Bendtsen has practically built a career on this principle.<\/p>\n<p>If you\u2019ve read Anthony Robbins\u2019 books on success, you\u2019ll know he believes there\u2019s always value in giving. The one who gives the most gets the most. That\u2019s true in every area of life \u2014 in my opinion.<\/p>\n<p>Often, you\u2019ll get more back when you give more. That\u2019s why social media has value \u2014 it allows people with something to share to help those looking for it.<\/p>\n<p>You might be thinking, \u201cBut what if I get taken advantage of?\u201d<\/p>\n<p>Sure, that can happen \u2014 but think about how amazing it is to help others. Whether it\u2019s knowledge, love, or time. You have the ability \u2014 and thus the obligation \u2014 to share what you\u2019ve learned so others can improve their lives.<\/p>\n<p>And who knows \u2014 maybe they\u2019ll need a personal trainer \u2014 or someone in their network will \u2014 and guess who they\u2019ll mention?<\/p>\n<p><strong>Tip:<\/strong> I\u2019ve helped 20\u201330 people\/businesses completely for free \u2014 to learn, and because I believe it\u2019s my duty. As a result, I\u2019ve built a powerful network. Never underestimate the value of giving without expecting anything in return.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video\"><\/span>Video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As mentioned, video content is booming. We\u2019ve gone from SMS (text) to images (Instagram) to video (Snapchat). That\u2019s why video is currently favored on social media.<\/p>\n<p style=\"text-align: center;\"><strong>The growth of video online<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-2727 size-full\" src=\"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/04\/nielsen-video.jpg\" alt=\"Video Content\" width=\"625\" height=\"337\" \/><\/p>\n<p>There are endless video content opportunities for personal trainers.<\/p>\n<p><strong>Examples:<\/strong><\/p>\n<ul>\n<li>Workout videos (how-to guides)<\/li>\n<li>Recipes (quick and easy)<\/li>\n<li>Storytelling (case studies and client reflections)<\/li>\n<li>Home workouts (put yourself in the users\u2019 shoes)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_to_market_your_videos\"><\/span><strong>H<\/strong><strong>ow to market your videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Start your own YouTube channel and build a brand. The guy from SixpackShortcuts has done it \u2014 and he now has 3.9 million subscribers. Imagine how many training programs and PT sessions he sells \u2014 not to mention merchandise.<\/li>\n<li>Of course, it takes years to build a channel like that, but if your content is solid, you can build a great business.<\/li>\n<li>Become known for posting workout stories on Snapchat. Show people how you train. Snapchat is one of the fastest-growing platforms \u2014 and it doesn\u2019t take 20 hours like editing polished videos does.<\/li>\n<li>Upload your videos <strong>directly<\/strong> to Facebook and Instagram. That works much better than linking from YouTube (since Facebook and YouTube are in direct competition).<\/li>\n<li>Create a <strong>membership section<\/strong> on your blog \u2014 either free with user login or charge 25\u201350 DKK\/month for access to your newest videos. <strong>Fitness expert and model Greg Plitt<\/strong> found great success with this in the US before his passing.<\/li>\n<\/ul>\n<div class=\"notebox\">\n<p><strong>Tips:\u00a0<\/strong><\/p>\n<ul>\n<li>Keep it simple \u2014 film with your iPhone and\/or buy a tripod<\/li>\n<li>Use iMovie on Mac or iPhone for editing<\/li>\n<li>Be realistic \u2014 start with 2\u20133 videos a month, then scale<\/li>\n<li>Get a cool intro\/outro made (try Fiverr or 99designs)<\/li>\n<li>Keep a consistent style for brand recognition<\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"E-mails_are_most_important\"><\/span>E-mails <strong>are most important<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing many businesses forget is that emails are still one of the most valuable tools for a blog or webshop. Most people think social media is enough, but you can still get a lot of value from your emails.<\/p>\n<p style=\"text-align: center;\"><strong>Marketers still get the most from email<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-2729 size-full\" src=\"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/04\/emailnotdead.png\" alt=\"Email markedsf\u00f8ring\" width=\"615\" height=\"399\" \/><\/p>\n<p>That\u2019s why you should take advantage of having readers through your blog and followers through social media.<\/p>\n<p>There are many tools today that can help you collect more emails. We&#8217;ll go through a few of them here.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mailchimp\"><\/span><strong>Mailchimp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need solid email software, and I still think <a href=\"http:\/\/mailchimp.com\/\">Mailchimp<\/a> does it best. It\u2019s free up to 2,500 users and doesn\u2019t cost much per month after that. I use it myself on my blog. Their setup guide is super easy to follow, so just get started.<\/p>\n<p>You can use it to send emails, create automated welcome emails, and much more!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Popups\"><\/span><strong>Popups<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ve probably noticed my popup on this site. Popups can be super annoying\u2014we can all agree on that.<\/p>\n<p>Make sure your popup stays to the side and is easy to close. Also, don\u2019t be too aggressive. Keep it at a level where <em>you<\/em> wouldn\u2019t get annoyed\u2014because your users definitely will if you are.<\/p>\n<p>For <a href=\"http:\/\/staging1787817111.mickyweis.comen\/guide-wordpress\/\">WordPress<\/a> (which this blog is built on), there are plenty of plugins. I use <a href=\"http:\/\/www.elegantthemes.com\/plugins\/bloom\/\">Bloom<\/a>, which is a quite nice plugin. For larger setups, I think the Danish solution <a href=\"http:\/\/staging1787817111.mickyweis.comen\/sleeknote\/\">Sleeknote<\/a> is excellent, even though it&#8217;s on the pricier side.<\/p>\n<p>With Bloom, you can also add sign-up boxes at the bottom of each post and much more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"E-books\"><\/span><strong>E-books<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to go the extra mile, you can create PDF books, which are super popular. You can make them available via popups. There\u2019s software for this\u2014for example, Leadpages. You can also create a simple sign-up page like the one I\u2019ve made below.<\/p>\n<p style=\"text-align: center;\">This page was made using <a href=\"https:\/\/instapage.com\/\">Instapage<\/a>.<br \/>\nI just hit 2,000 subscribers to my newsletter.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2732 size-large\" src=\"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/04\/Skaermbillede-2016-04-16-kl.-13.51.40-1024x665-1.png\" alt=\"Tilmeld til nyhedsbrev\" width=\"1024\" height=\"665\" \/><\/p>\n<p>The only limit to how you get more emails is your imagination. At the core, it\u2019s about having something to offer, and then making it easy for users to sign up for your newsletter.<\/p>\n<p>The better your content is, and the more you offer, the simpler your sign-up form can be.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Blog_blog_blog_blog\"><\/span>Blog blog blog blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I started this post by emphasizing how important Google is for all webshops and blogs\u2014actually, for all websites in general. That\u2019s why you need to start blogging.<\/p>\n<p>Before you begin, I recommend reading my extensive guide on <a href=\"http:\/\/staging1787817111.mickyweis.comen\/content-marketing-strategy\/\">content marketing<\/a>. There\u2019s a ton of valuable insights on how to fine-tune your blog.<\/p>\n<p>Here are a few quick tips and tricks you can implement today, especially if you\u2019re a personal trainer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_should_I_write_about\"><\/span><strong>What should I write about?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Earlier in this post, I touched on what kind of video topics you can focus on.<\/p>\n<p>There are a ton of questions you, as a personal trainer, can answer. It&#8217;s an area where people actively seek answers to all kinds of things.<\/p>\n<p><strong>Analyze using Buzzsumo<\/strong><\/p>\n<p>Those of you who have followed me for a while know how much I love analysis\u2014especially when it comes to content.<\/p>\n<p>Buzzsumo is a tool that analyzes how content performs on other blogs and how many shares it gets\u2014for example, on Facebook.<\/p>\n<p>Let\u2019s use personal training again. I know that <strong>Bodybuilding.com<\/strong> is one of the big blogs, with thousands of articles.<\/p>\n<p style=\"text-align: center;\">I plugged <strong>Bodybuilding.com<\/strong> into Buzzsumo, and look what I got\u2014<br \/>\nVoil\u00e0! Some of the most shared posts.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-2737 size-large\" src=\"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/04\/Skaermbillede-2016-04-16-kl.-14.22.22-1030x588-1.png\" alt=\"Buzzsumo eksempel\" width=\"980\" height=\"559\" \/><\/p>\n<p>The whole idea of \u201cspying\u201d isn\u2019t about copying others&#8217; content. You must not do that\u2014and you shouldn\u2019t. Instead, see it as inspiration so you can develop your own blog and create engaging content.<\/p>\n<p>It can also give you insight into how to structure your posts and which social media platforms to prioritize. Notice whether the posts use video, text, or something else.<\/p>\n<p>You probably have some competitors in your field. Otherwise, check out major forums where you can do the same thing.<\/p>\n<p><strong>Check Amazon&#8217;s books (my secret tip)<\/strong><\/p>\n<p>This tip isn\u2019t well known in Denmark but is widely used by online marketers abroad.<\/p>\n<p>Amazon lets you preview parts of a book before buying, including the table of contents.<\/p>\n<p>Search for a book in your niche and check out the table of contents. You\u2019ll quickly find tons of topics\/headings that you can use.<\/p>\n<p style=\"text-align: center;\">I searched for <em>Bodybuilding<\/em> and chose one of the bestsellers\u2014and here\u2019s what I got.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-2739\" src=\"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/04\/Skaermbillede-2016-04-16-kl.-14.25.51-977x1030-1.png\" alt=\"Amazon b\u00f8ger \" width=\"644\" height=\"679\" \/><\/p>\n<p>Do this for 5\u201310 books in your niche, and you\u2019ll have content ideas for a year. That\u2019s not to say it\u2019s not hard work. Being a sharp blogger always is\u2014but that\u2019s also what helps you build a solid business.<\/p>\n<p><strong>Ask your users<\/strong><\/p>\n<p>When you\u2019ve built a big following like some personal trainers have, you can benefit from simply asking them a question.<\/p>\n<p>You can use social media or tools that display a small popup on your site to gather feedback. I\u2019ve had great results with <a href=\"https:\/\/www.hotjar.com\/\">Hotjar<\/a>, which shows a small popup where people can ask a question.<\/p>\n<p>This could also lead to a blog post like \u201c10 quick Q&amp;As,\u201d helping you create content that\u2019s both easy to write and popular among your audience.<\/p>\n<p>I could write much more about how to market your content, but I\u2019ve already created a guide for that\u2014<a href=\"http:\/\/staging1787817111.mickyweis.comen\/start-a-blog\/\">read it here<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analysis_know_your_audience\"><\/span><strong>Analysis \/ know your audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Almost all of my work involves data analysis. At Firtal, we have a motto:<\/p>\n<p><strong>Without data you&#8217;re just another person with an opinion<\/strong><\/p>\n<p>Basically, it means that we base 99% of our decisions on data. An argument alone doesn\u2019t mean much unless it\u2019s backed by data.<\/p>\n<p>We use a wide range of tools. When working with many webshops and having people like Jesper Buch and Christian Stadil as co-owners, it\u2019s essential to have your numbers in order\u2014they demand it.<\/p>\n<p>But you don\u2019t need all the fancy tools we use. You can still take your data analysis to the next level\u2014and the top trainers and bloggers in the US definitely do.<\/p>\n<p>Let\u2019s look at two key tools to get you started\u2026<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span>Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"http:\/\/staging1787817111.mickyweis.comen\/alternatives-google-analytics\/\">Google Analytics<\/a> is probably the platform where I spend the most time. It\u2019s a free tool offered by Google.<\/p>\n<p>You can analyze everything once you&#8217;ve implemented the tracking code.<\/p>\n<p><strong>As a personal trainer, I would analyze:<\/strong><\/p>\n<ul>\n<li>Demographics \u2013 who\u2019s engaging with your content?<\/li>\n<li>Time on site \u2013 how long do people stay?<\/li>\n<li>Traffic sources \u2013 where is your traffic coming from?<\/li>\n<li>Landing pages \u2013 what are your most popular posts?<\/li>\n<\/ul>\n<p>Google Analytics is a very in-depth tool, so don\u2019t get discouraged. It takes a long time to get truly fluent in it, but just start by identifying 4\u20135 metrics to measure. That\u2019s all you really need at the beginning.<\/p>\n<p><strong>Cyfe<\/strong><\/p>\n<p><a href=\"http:\/\/www.cyfe.com\/\">Cyfe<\/a> is a type of dashboard that pulls in data from multiple sources like Google Analytics, Facebook, Instagram, and many more.<\/p>\n<p>The idea with Cyfe is to create one dashboard that only shows the metrics you care about\u2014so you\u2019re not overwhelmed by the data from every individual tool.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-2750 size-large\" src=\"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/04\/Skaermbillede-2016-04-16-kl.-15.56.29-1024x374-1.png\" alt=\"Cyfe dashboard\" width=\"1024\" height=\"374\" \/><\/p>\n<div class=\"notebox\">\n<p>Here\u2019s what a Cyfe dashboard could look like for a personal trainer business:<\/p>\n<ul>\n<li>Number of visitors on your site<\/li>\n<li>Real-time traffic<\/li>\n<li>Traffic sources<\/li>\n<li>Organic traffic from Google<\/li>\n<li>Time on site<\/li>\n<li>Number of Facebook fans and growth<\/li>\n<li>Number of Instagram fans and growth<\/li>\n<li>Number of emails via Mailchimp<\/li>\n<li>Top landing pages<\/li>\n<\/ul>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Insights\"><\/span>Facebook Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No matter which social media platform you use, it\u2019s incredibly important to analyze how your content is performing. Facebook Insights is Facebook\u2019s built-in analytics tool and can give you a lot of valuable info. Here are a few examples:<\/p>\n<p><strong>Who are your &#8220;fans&#8221;?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2752 size-large\" src=\"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/04\/Skaermbillede-2016-04-16-kl.-16.05.01-1024x421-1.png\" alt=\"Facebook Insights \" width=\"1024\" height=\"421\" \/><\/p>\n<p>Very relevant\u2014make sure your fans match your target audience. Imagine if they were all from India and over 70?<\/p>\n<p><strong>What time of day are they online?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2753 size-large\" src=\"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/04\/Skaermbillede-2016-04-16-kl.-16.06.11-1024x593-1.png\" alt=\"Facebook Insights M\u00e5lgruppe\" width=\"1024\" height=\"593\" \/><\/p>\n<p>Key to knowing when to post\u2014and when <em>not<\/em> to. No point in posting if no one\u2019s online.<\/p>\n<p><strong>Which posts perform best?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2754 size-large\" src=\"http:\/\/staging1787817111.mickyweis.comwp-content\/uploads\/2021\/04\/mestpopulareposts-1024x563-1.png\" alt=\"Facebook Posts Performance\" width=\"1024\" height=\"563\" \/><\/p>\n<p>Crucial to know which content types work best. Also important when deciding what to put ad money behind. As you can see clearly on this page, videos perform best\u2014so why not create more?<\/p>\n<p>There are similar tools for most social platforms. As mentioned in the social media section, stick to just a few platforms\u2014especially if your audience is <em>only<\/em> in Denmark.<\/p>\n<p>And obviously, since I first wrote this post, Instagram has gained even more ground. That\u2019s why I\u2019ve also created a guide on <a href=\"http:\/\/staging1787817111.mickyweis.comen\/engagement-on-instagram\/\">how to get more engagement on Instagram.<\/a><\/p>\n<p>The key is that the world is always changing. Focus on what you can do, make sure to test new things often, and don\u2019t be too proud to be the first to try something new. That\u2019s how we set up a Facebook page for Peter before anyone else.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you can probably tell, there are tons of ways to market yourself as a personal trainer. There might even be more!<\/p>\n<p>Are you a personal trainer, and did you get something out of this post? Got more ideas? Drop your comment below and help me\u2014and others\u2014get even smarter.<\/p>\n<p>Thanks for reading!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since this post was originally published, I\u2019ve received an overwhelming number of inquiries from personal trainers. That\u2019s why I always make sure to update this guide\u2026<\/p>\n","protected":false},"author":2,"featured_media":5184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,87,108,79,103],"tags":[],"series":[],"class_list":["post-8961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogger-tips-en","category-content-marketing-en","category-marketing","category-online-marketing","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personal trainer? This is how you stand out online<\/title>\n<meta name=\"description\" content=\"Personal trainer and not sure how to market yourself? 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