Marketing general
Attribution in the AI Era: Why traditional marketing metrics are no longer enough
For years, attribution has played a central role in digital marketing, and it used to be relatively straightforward. A user…
Marketing general
Marketing – what is it and why is it important? Marketing is the strategic process of creating, communicating, and delivering value to customers. It involves understanding customer needs, developing products or services that meet those needs, and promoting them through various channels.…
Marketing general
Experiential marketing: Guide to creating meaningful brand moments
Traditional marketing channels can still be effective, but many brands experience that classic advertisements do not necessarily generate the same…
Marketing general
Online Reputation Management (ORM): How to protect your brand online
Online Reputation Management, often abbreviated ORM, is no longer “nice to have”. It is a discipline that most companies will…
Marketing general
Share of Search: Boost your brand’s visibility and strength
In a digital landscape, where we constantly measure clicks, conversions, and ROAS, it can be tempting to focus solely on…
Marketing general
Brand awareness: How to stand out in a crowded market
Brand awareness is one of the most fundamental disciplines within digital marketing. In short, it is about whether your target…
Marketing general
Canonical tags explained – How to prevent duplicate content in SEO
Canonical tags are one of the technical SEO elements that is often overlooked but can have a significant impact on…
Marketing general
SMS marketing: How to use it strategically
SMS marketing is a channel that is often underestimated in the digital marketing mix. Many people associate SMS with short…
Marketing general
Lead conversion rate explained: Optimize leads into customers
In digital marketing, it is no longer enough to simply attract traffic and generate leads. The real value only emerges…
Marketing general
User personas vs. buyer personas: Are you focusing on the right audience?
As digital marketing becomes increasingly data driven and user centric, understanding the target audience has become a decisive competitive parameter.…
Marketing general
Privacy-first marketing: How data protection creates real business value
Today, privacy plays a central role in how digital marketing strategies are planned, executed, and evaluated. Consumers are more informed,…
Marketing general
What are multichannel funnels? A guide to cross-channel customer journeys
As digital marketing channels continue to multiply and the customer journey becomes more complex, it has become increasingly difficult to…
Marketing general
Click fraud explained: A silent killer of ad performance
Digital advertising plays a central role, especially when it comes to performance marketing and paid advertising channels such as Google…
Marketing general
How to work with qualitative and quantitative data in digital marketing
Data plays a central role in digital marketing today. Whether working with campaign optimization, user experience, content strategy, or conversion…
Marketing general
Purpose-driven marketing and the growing demand for clear brand values
For many years, consumer expectations toward brands have changed significantly. Today, it is no longer sufficient to simply deliver a…
Inbound & content
Employee-Generated Content (EGC): Build trust with real employee stories
Employee-generated content (EGC) has in recent years become a central discipline within digital marketing. At a time when consumers place…
Marketing general
Ambient marketing: Creative campaigns that capture attention
Ambient marketing is a creative marketing strategy that uses unexpected places and situations in consumers’ everyday lives to generate attention,…
Marketing general
Engagement rate: The key to relevant and impactful content
Engagement rate is a central concept within digital marketing that is often mentioned but not always fully understood. It is…
Marketing general
Kotter’s 8 step model explained: The key to successful change in digital organisations
Change is a constant in business, and companies that do not manage to adapt to new requirements risk falling behind.…
Marketing general
Guerilla marketing for startups: Low-budget strategies that stand out
Guerrilla marketing is much more than entertaining stunts and creative gimmicks. It is a strategic approach that, when executed well,…
Big data
Step-by-step: Get started with data mining in your marketing strategy
Data plays a crucial role in almost every aspect of digital marketing today. The better a business understands its customers,…
E-commerce
Progressive profiling: A powerful method for data-driven personalization
Progressive profiling is an effective tool in digital marketing that allows you to collect detailed and relevant user data without…
Marketing general
Step-by-step guide to finding the right marketing partner
In a time when marketing is evolving faster than ever, and new platforms and technologies constantly emerge, many companies choose…
Marketing general
Impact-effort matrix: boost your marketing efficiency with better focus
Marketing teams today face a constant flow of projects, campaigns and optimization opportunities, all with the potential to create results.…
Marketing general
Blue Ocean vs. Red Ocean: Find the perfect marketing approach for your business
The competition for customer attention grows more intense every day, and for this reason, many companies are searching for new…
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