Marketing general
Attribution in the AI Era: Why traditional marketing metrics are no longer enough
For years, attribution has played a central role in digital marketing, and it used to be relatively straightforward. A user…
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The long, thorough write-ups. Written once and kept up to date since.
Instagram
Has Instagram’s algorithm changed in 2026?
If you work with Instagram on a daily basis, you’ve probably asked yourself at some point: Has Instagram’s algorithm actually…
E-commerce
Is TEMU the real deal – or too good to be true?
A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s…
Inbound & content
Content audit: Unlock the full potential of your existing content
If you work with content marketing, you have probably noticed that your website gradually accumulates a large amount of content.…
Marketing general
Experiential marketing: Guide to creating meaningful brand moments
Traditional marketing channels can still be effective, but many brands experience that classic advertisements do not necessarily generate the same…
Inbound & content
Video marketing: How to decide if it fits your marketing strategy
I often experience that companies underestimate how large the role video plays in how we consume content online today. Whether…
SEO
Entity-based SEO: The future of search engine optimization explained
Where you could previously achieve strong rankings in search engines primarily by focusing on keywords and backlinks, Google’s algorithms have…
Inbound & content
Is Substack the next big platform for content marketing?
As more companies and experts begin working more deliberately with content marketing and thought leadership, new platforms are continuously emerging…
Inbound & content
How to reduce bounce rate: Proven ways to keep visitors on your site
Bounce rate is one of the metrics many people look at in their analytics tools, but it is also one…
Marketing general
Online Reputation Management (ORM): How to protect your brand online
Online Reputation Management, often abbreviated ORM, is no longer “nice to have”. It is a discipline that most companies will…
Advertising
The ultimate guide to app marketing
I’ve just come back from an inspiring trip to Asia, where I’ve had time not only to write this blog…
Social media
Should Discord become your next brand community?
Digital communities are playing an increasingly significant role in everyday life. This development is changing how companies should approach PR…
Marketing
The Ultimate Link Building Guide: Boost Your SEO with Powerful Links
Welcome Back! Link Building – something you’ve probably come across before? Or maybe just “backlinks“? Link building is one of…
Marketing general
Share of Search: Boost your brand’s visibility and strength
In a digital landscape, where we constantly measure clicks, conversions, and ROAS, it can be tempting to focus solely on…
Inbound & content
Mastering thought leadership: Tips for authority, trust, and recognition
In an environment where competition for attention is intense and audiences are constantly exposed to new messages, simply being visible…
Artificial intelligence
Could ChatGPT ads reshape the future of AI marketing?
Artificial intelligence has dramatically transformed the digital landscape in just a few years. Where search engines were previously the primary…
Online marketing
Ultimate guide: What is SEO? Search Engine Optimization for everyone
No visitors? I know the feeling! It’s frustrating not to get traffic to your website! Want a bigger share of…
AI & Kunstig intelligens
Marketing funnel vs. AI: How AI is transforming the customer journey
The classic marketing funnel has for decades served as a foundational model for how companies attract, engage, and convert customers.…
Marketing general
Brand awareness: How to stand out in a crowded market
Brand awareness is one of the most fundamental disciplines within digital marketing. In short, it is about whether your target…
Artificial intelligence
LLM seeding: How to make your brand visible in AI-generated answers
As artificial intelligence becomes increasingly integrated into search, research, and decision-making processes, we are facing a new discipline within digital…
Social media
TikTok SEO: How to get discovered in a new search era
TikTok has in just a few years evolved into a major source of information – particularly among younger generations. Where…
Marketing general
Canonical tags explained – How to prevent duplicate content in SEO
Canonical tags are one of the technical SEO elements that is often overlooked but can have a significant impact on…
Marketing general
SMS marketing: How to use it strategically
SMS marketing is a channel that is often underestimated in the digital marketing mix. Many people associate SMS with short…
SEO
On page vs off page SEO – What’s the difference?
Search Engine Optimization (SEO) is a core discipline within digital marketing and has been crucial to companies’ visibility for many…
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