Advertising
The ultimate guide to app marketing
I’ve just come back from an inspiring trip to Asia, where I’ve had time not only to write this blog…
Online marketing
Online Marketing – What’s all the fuzz? Marketing is not a new concept that has just been taken off the shelf. From various models to offline media—marketing is believed to date back to the 1700s. During the Industrial Revolution, it became easier…
Marketing
The Ultimate Link Building Guide: Boost Your SEO with Powerful Links
Welcome Back! Link Building – something you’ve probably come across before? Or maybe just “backlinks“? Link building is one of…
Online marketing
Ultimate guide: What is SEO? Search Engine Optimization for everyone
No visitors? I know the feeling! It’s frustrating not to get traffic to your website! Want a bigger share of…
B2B marketing
Google My Business: Your complete beginner’s guide
What is Google My Business? Google Ads, YouTube, Display advertising, Gmail advertising… the possibilities are many, there’s no doubt about…
Influencer marketing
Unlocking influencer marketing: How to find the real value of influencers in your strategy
Influencer marketing – you’ve definitely heard of it before! Unless you’ve spent the last few years on a planet without…
Digital Business Development
Digital marketing in Dubai: How to use your digital toolbox to win in the UAE region.
I’ve had the pleasure of working med-side on several digital projects in Dubai – most notably with Dubai Pet Food,…
E-mail marketing
E-mail marketing: A step-by-step to skyrocket sales with e-mails
Welcome back! This time, we’re going to take a closer look at email marketing. But Micky, isn’t email dead? People…
Instagram
Master Instagram algorithm: Tips to stay ahead
“Micky, my engagement on Instagram is dropping drastically – it has fallen by over 50% – what should I do?”…
Content Marketing
Content marketing strategy: A-Z guide on using content to generate growth
Welcome back! Today, I’m going to dive into one of the topics that fascinates me the most: content marketing. The…
Marketing
How to choose the right CMS: Open Source vs. Proprietary Platforms
A content management system (CMS) is, as the name suggests, a system that manages all the content your business creates…
Digital Business Development
Google Merchant Center: Optimize your products for paid and visibility
Through Google Merchant Center, retailers can upload their products with accompanying images, prices, availability data, etc., so they can later…
Digital Business Development
Ghost commerce vs traditional e-commerce: What actually changes?
At first glance, ghost commerce and traditional e-commerce may look similar. Both involve selling products online, using digital storefronts, and…
Digital Business Development
Consumer behavior: How understanding your audience drives marketing success
In this post, we dive into consumer behavior – an incredibly fascinating topic, in my opinion, as it deals with…
Marketing general
Pinterest marketing: Unlock the power of visual ads to inspire and convert
Maybe you’re already familiar with Pinterest, but did you know that this inspiration platform also offers great advertising opportunities? The…
Blogger tips
Maximize your presence on X: Strategies to grow your followers
In 2023, Twitter underwent a complete rebranding and was renamed X, following the ownership change to Elon Musk. However, Twitter…
B2B marketing
LinkedIn hacks A-Z: How to create a profile that opens up more career opportunities
How do you get the most out of your LinkedIn profile? Over the last 8-17 years, I’ve gained incredible value…
Digital Business Development
Master your craft: The ultimate collection of online courses I’ve tried
Micky, is an online course even worth it? Yes, they can definitely be worth it if you take your time,…
Digital Business Development
Unlocking the potential of Telegram: How to use the platform for growth
Have you heard of the messaging platform Telegram? This app offers more than the usual platforms when it comes to…
Big data
Decoding digital jargon: Glossary of essential marketing terms
Have you ever been in a meeting or a lecture where the speaker used terms you didn’t understand? We’ve all…
Digital Business Development
Shadow banning: The hidden practice shaping your online visibility
Have you heard of the term “shadow banning” before? The term often circulates on social media when creators believe that…
Marketing general
Micro-influencers: Unlock the hidden potential with smaller creators
Influencer marketing has gradually become a staple in the marketing strategies of many companies when it comes to social media,…
Big data
Unlocking the power of HubSpot CRM: Is it the ultimate all-in-one solution?
I believe HubSpot has been part of the marketing world for as long as I’ve been working in the industry.…
E-commerce
Why Shopify is the ultimate e-commerce platform: A comprehensive guide for success
Micky, which e-commerce platform is the best? I still get that question every week. When we talk about e-commerce, there…
Big data
Kinsta Hosting: The ultimate solution for speed, security, and seamless WordPress management
I love Kinsta. For backup, hosting, and everything in between. My good friend Mads, who is a developer, recommended their…
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