Instagram
Has Instagram’s algorithm changed in 2026?
If you work with Instagram on a daily basis, you’ve probably asked yourself at some point: Has Instagram’s algorithm actually…
Social media
Social media – a curse or an opportunity? Social media is here to stay; there’s no doubt about that anymore. It has become our preferred communication medium, and the younger generation can hardly be pulled away from their screens, spending most of…
Inbound & content
Video marketing: How to decide if it fits your marketing strategy
I often experience that companies underestimate how large the role video plays in how we consume content online today. Whether…
Social media
Should Discord become your next brand community?
Digital communities are playing an increasingly significant role in everyday life. This development is changing how companies should approach PR…
Social media
TikTok SEO: How to get discovered in a new search era
TikTok has in just a few years evolved into a major source of information – particularly among younger generations. Where…
Instagram
Instagram marketing in 2026: The future of growth on Instagram
Instagram has been a central part of many companies’ digital marketing strategies for 17 years. Over the years, Instagram has…
SEO
Boost your SEO with Reddit: Understand search intent and craft better content
As competition for visibility in search engines becomes increasingly intense, many businesses are looking for new ways to understand their…
Social media
TikTok’s algorithm is changing in 2026 – Here’s what you need to know
TikTok has, over the past few years, established itself as one of the most influential social platforms for digital marketing.…
Inbound & content
Youtube SEO: Practical tips to grow views and engagement
Video plays a larger role than ever in digital marketing, and YouTube is today, alongside Google, one of the world’s…
Social media
Content amplification: How to maximize engagement and reach
In a time when everyone invests significant resources in producing quality content, it is no longer enough to simply “publish…
Instagram
Instagram Reels: The key to more reach and engagement
In just a few years, Instagram Reels has become an essential tool for businesses, brands, and influencers looking to increase…
Marketing general
Brand ambassadors: creating authentic exposure that resonates
What is a brand ambassador? A brand ambassador is a person who represents and promotes a brand through their own…
Social media
Micro, meso and macro influencers – What’s the difference?
Influencer marketing has firmly established itself in the digital strategies of most companies—and for good reason. Social media offers the…
Social media
How to succeed selling on TikTok
TikTok has, in just a few years, gone from being a platform primarily known for dance videos and viral trends…
Marketing general
Is it time to take YouTube Shorts seriously in your digital strategy?
With the introduction of platforms such as TikTok, it is clear that users’ attention spans are getting shorter and the…
Social media
What is cross-posting – and is it right for your brand?
There is now a wide range of social media platforms to juggle, each with its own distinct characteristics in terms…
Social media
Social Listening: The key to understanding your audience
What is social listening? Social listening is a process that can provide valuable insights into everything from your target audience…
Marketing general
Understanding Social CRM: Your key to better customer relationships
I have previously described what CRM is and how essential these platforms are for managing customer data. Over time, many…
Social media
TikTok’s 12-Hour Ban: What it means for the future of social media platforms
In the United States, there has long been debate and considerable turmoil regarding a potential ban on the use of…
Marketing general
Personal Branding: How to do it right
In a previous post, I wrote about branding in general, but there are a number of elements within branding worth…
Social media
Mastering YouTube: The secrets to getting more views
If you want to grow on YouTube, views should be your main focus. Below, we’ll dive into how you can…
Social media
Social Commerce – The newest trend in online shopping
Social commerce is one of the latest innovations in online shopping. The term refers to a purchasing journey that takes…
Social media
Is a TikTok ban realistic?
Have you heard about the debate surrounding the U.S. ban on TikTok? If not, here’s a breakdown of the key…
Marketing general
Generation X, Y, Z – Who are they?
Today’s topic: Generations Why, you might ask? Well, when it comes to segmentation and understanding target audience consumption and purchasing…
Social media
Want to edit TikTok videos? Here’s how
When it comes to which videos perform well on TikTok, it often depends on how the videos are edited and…
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