Attribution in the AI Era: Why traditional marketing metrics are no longer enough
For years, attribution has played a central role in digital marketing, and it used to be relatively straightforward. A user…
Freelance fractional CMO, 17 years in the field. I set the strategy and I do the work.
41
documented cases
79
recommendations
I started in marketing at 20. Since then I have built my own practice, served as CMO for Firtal Group and helped everything from startups to listed groups grow digitally. I work freelance and close to the business.
This is where I spend my time.
Four steps. You know what happens at every one.
We talk about where you stand. No commitment, no pitch.
Numbers, competitors, channels and the team you have.
A plan in order. Who does what, and when.
I am in the day-to-day. Month to month, no lock-in.
What I did, and what came out of it.
Read how I worked with Bazoom Group
Growth strategy Product & Development B2B marketing BrandsRead about how I worked with BarkDNA
Paid performance E-commerce Branding E-commerceMy role within one of the biggest e-com houses in Scandinavia
CMO Education & development Digital strategy EducationRead about how I taught at IBA Kolding
Teaching Teaching Teaching ServicesMy role within the biggest osteopath chain in Europe
META advertising Google Ads advertising Digital Business Development E-commerceLearn more on how I've worked with Molly & My
Digital strategy Advertising SEO & CRO
Over the years, it has been a pleasure to work with Micky Weis. Besides being a nice guy, he is also extremely passionate and one of the most skilled digital marketing strategists we have in Denmark. He has proven this to me many times across various companies and types of tasks; from Tattoodo, over Firtal Group and Helsebixen to Sanovo Technology Group. Micky is a machine, in the positive sense, meaning that when you bring him in, he will almost certainly make a noticeable difference and significantly contribute to growing your online business; improving your conversion rates, strengthening and increasing your online community and following, and enhancing your visibility and ranking online – whether through Google or social media. I highly recommend Micky and his skills.
Where to start? There is so much to say about Micky, but since I’m limited by characters, I’ll keep it short and precise: Micky Weis is undeniably one of the most talented marketers in Denmark. He is one of the few who can bridge strategy with tactics and either execute himself or inspire a team to do so.…
Sasa Kovacevic
Partner & Co-founder at OBSIDIAN DIGITAL A/S
Micky is one of the strongest marketing talents I have ever encountered, and he is relentlessly driven to keep raising the bar. Having Micky on board has been both inspiring and highly educational for everyone involved in marketing. In just one year, Micky built Bazoom’s marketing function from the ground up and created a strong foundation for future…
Nicolai Klausen
Partner & Co-founder at Bazoom ApS
Micky is always on point, and on numerous occasions, he has proven to be an invaluable asset in a larger strategy. He has an exceptional ability to connect brand, trends, and consumer needs, presenting it all in a compelling package that everyone can appreciate. Highly recommended.
Lasse Wiwe
Co-founder & Board Member, NOHO Partners
Micky is a dedicated and passionate online expert with a distinct knowledge and experience within social media. We were honored that Micky, despite running a business on his own, would take on the task of participating in our advisory board. Micky is the kind of guy you would want to keep close in your network as he can…
Mikkel Salling
CEO at Firtal Group
Micky and I worked together several times. My experience is that he is very serious about his work and have a high quality in everything he touch. When people around you are ambitious and hardworking its spread and motivates other people. I would say this is one of Micky’s key forces. Micky has a good knowledge about online…
Nikolaj Astrup
Founder, Refuga ApS
I give my strongest recommendation to Micky Weis. Not only is he one of the most competent people I have worked with, he is also highly thoughtful, and his approach to the craft ensures that everyone gains value and deeper insight. One of our investors had previously worked with Micky and said, “he delivers results” — and he…
Peter Lynggaard Petersen
Co-owner, Myselfie ApS
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Give me fifteen minutes. Then we both know whether there is something here.