Ask me a marketing question
60 reader questions have landed in my inbox over the years. Here are the answers — and you are welcome to send one more.
01
Is TEMU the real deal – or too good to be true?
A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s Super Bowl, you’ve likely come across…
02
Content audit: Unlock the full potential of your existing content
If you work with content marketing, you have probably noticed that your website gradually accumulates a large amount of content. Blog posts, guides, landing pages, product…
03
Experiential marketing: Guide to creating meaningful brand moments
Traditional marketing channels can still be effective, but many brands experience that classic advertisements do not necessarily generate the same level of attention or engagement as…
04
Online Reputation Management (ORM): How to protect your brand online
Online Reputation Management, often abbreviated ORM, is no longer “nice to have”. It is a discipline that most companies will sooner or later have to deal…
05
Should Discord become your next brand community?
Digital communities are playing an increasingly significant role in everyday life. This development is changing how companies should approach PR and branding in a fairly fundamental…
06
Marketing funnel vs. AI: How AI is transforming the customer journey
The classic marketing funnel has for decades served as a foundational model for how companies attract, engage, and convert customers. Awareness, consideration, and conversion have been…
07
Brand awareness: How to stand out in a crowded market
Brand awareness is one of the most fundamental disciplines within digital marketing. In short, it is about whether your target audience knows your brand, recognizes it,…
08
Semantic search: The future of seo and content strategy
Ranking on Google is no longer just about using the right keywords. Today, search engines are increasingly evaluating whether content actually answers the user’s underlying question…
09
Instagram marketing in 2026: The future of growth on Instagram
Instagram has been a central part of many companies’ digital marketing strategies for 17 years. Over the years, Instagram has changed significantly and is now far…
10
AI and content marketing: Threat, tool or strategic partner?
Content marketing has been a central discipline in digital marketing for many years. Through value-creating content, companies have built visibility, relationships, and trust with their target…
11
Youtube SEO: Practical tips to grow views and engagement
Video plays a larger role than ever in digital marketing, and YouTube is today, alongside Google, one of the world’s largest search engines. For many companies…
12
Voice search optimization: Preparing your content for the future of search
Search behavior has evolved significantly in recent years. Where text based searches were previously dominant, we now see an increasing use of voice search via smartphones,…
13
What are micro-conversions? The small actions that drive big results
In digital marketing, measuring results is crucial. It helps companies understand how their campaigns are performing, which audiences are engaging, and which parts of the customer…
14
Employee-Generated Content (EGC): Build trust with real employee stories
Employee-generated content (EGC) has in recent years become a central discipline within digital marketing. At a time when consumers place higher demands on authenticity, and where…
15
Keyword cannibalization: How to avoid competing with yourself on Google
Keyword cannibalization is a term often mentioned within SEO as a potential challenge but what does it really mean and how can it affect your visibility…
16
Link equity in SEO: What it is and why it matters
Link equity is one of the most central and often misunderstood concepts in SEO. Although links have been a fundamental part of search engine optimization for…
17
Guerilla marketing for startups: Low-budget strategies that stand out
Guerrilla marketing is much more than entertaining stunts and creative gimmicks. It is a strategic approach that, when executed well, can generate massive attention, high engagement…
18
Step-by-step: Get started with data mining in your marketing strategy
Data plays a crucial role in almost every aspect of digital marketing today. The better a business understands its customers, their behavior and preferences, the more…
19
Blue Ocean vs. Red Ocean: Find the perfect marketing approach for your business
The competition for customer attention grows more intense every day, and for this reason, many companies are searching for new ways to differentiate themselves. This is…
20
The ultimate guide to Google Shopping: Screts to mastering Google’s dominance
Google Shopping has, in just a few years, evolved into a central channel in digital marketing and e-commerce. The platform allows businesses to showcase their products…
21
The ultimate guide to AI agents for business growth
AI agents are revolutionizing the way we work with automation As technology evolves, it becomes possible to replace a wide range of manual processes with autonomous…
22
Grow your business with smart lead nurturing
Lead nurturing is a central discipline in digital marketing that helps businesses build relationships with potential customers throughout the buying journey. The goal is to build…
23
Marketing automation: A beginner’s guide
Marketing automation is one of the most effective tools in the modern digital toolbox. It helps businesses streamline and automate their marketing efforts, save time and…
24
What is an open rate?
A high open rate is crucial for success in email marketing, as this is where the relationship with the recipient begins. But how do you ensure…
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Dear Micky …
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