Marketing
The Ultimate Link Building Guide: Boost Your SEO with Powerful Links
Welcome Back! Link Building – something you’ve probably come across before? Or maybe just “backlinks“? Link building is one of…
Marketing
Marketing – what is marketing really? At its core, marketing is an activity that helps a business increase brand awareness and/or sell more products or services. This is how we have always defined marketing. However, the form that marketing takes is constantly…
B2B marketing
Google My Business: Your complete beginner’s guide
What is Google My Business? Google Ads, YouTube, Display advertising, Gmail advertising… the possibilities are many, there’s no doubt about…
Influencer marketing
Unlocking influencer marketing: How to find the real value of influencers in your strategy
Influencer marketing – you’ve definitely heard of it before! Unless you’ve spent the last few years on a planet without…
Instagram
Master Instagram algorithm: Tips to stay ahead
“Micky, my engagement on Instagram is dropping drastically – it has fallen by over 50% – what should I do?”…
Marketing
How to choose the right CMS: Open Source vs. Proprietary Platforms
A content management system (CMS) is, as the name suggests, a system that manages all the content your business creates…
Big data
The RFM Model: How to segment customers and improve retention
The RFM model is used to assess customer value based on three key factors: Recency, Frequency, and Monetary. This is…
E-commerce
Master SEO in 2023: Your complete guide to Bard, ChatGPT and more
Have you ever wondered what SEO looks like in 2023? I’ve thought about it a lot. It’s a bit like…
E-commerce
Link building: Strategies for backlinks to boost SEO in 2025
Are you looking for ways to improve your SEO with link building in 2025? Link building is a crucial factor…
Marketing
Market segmentation: Understand how to target the right audience effectively
Today’s post will focus on an exciting discipline within marketing – segmentation. If you ask me, segmentation is an interesting…
Content Marketing
Storytelling: How storytelling can transform your brand’s marketing strategy
Storytelling is a marketing strategy that makes perfect sense to invest time in understanding. It invites the target audience into…
Marketing
Value Proposition: How to create a compelling proposition that sets your business apart
In this post, we take a closer look at the concept of value proposition. When it comes to marketing, this…
Marketing
SWOT analysis: A practical guide for businesses
In this post, we dive into another model that I, along with many others, find essential in my work with…
Marketing
Understanding consumer buying motives: A guide for marketers
Marketing is a fascinating intersection of technical disciplines, like SEO, and psychological factors that influence the decisions customers ultimately make.…
Marketing
Singles Day: Exploring the rise of a new shopping tradition
Throughout the year, we see numerous shopping events characterized by massive discounts, both online and in physical stores. Among these…
Marketing
Understanding FTP servers: What you need to know
In today’s post, we explore what an FTP server is. First and foremost, FTP stands for File Transfer Protocol, and…
Marketing
Positioning maps: How to use it for marketing growth
What are positioning maps, and how can they be used in practice? Let’s dive into this in today’s post! What…
Marketing
Mastering the 4 Ps of marketing: A guide to effective business strategies
The 4 Ps of the marketing mix – product, price, place, and promotion – are fundamental elements for any business…
Marketing
The evolution of Google: From search engine to AI-powered innovation
Since its humble beginnings in 1998, the search engine Google has achieved remarkable dominance and is now the most widely…
Digital Business Development
How to market a tattoo artist: Step-by-step guide
As part of this series of posts where I dive into how I would market different industries, it is now…
Big data
The marketer’s guide to customer data platforms – Unlock next-level insights
I believe it’s essential to collaborate with experts in their field. That’s why I occasionally invite experts to contribute, so…
Content Marketing
The complete guide to launching a successful podcast
Podcasting has become a medium that has truly taken off in the last couple of years, especially in the marketing…
Google My Business
Local marketing: get more customers in your physical store
A common question: Can you really use the internet to market your local business? Without a doubt – my answer…
B2B marketing
The synergy between Google and Facebook
Many people talk about the difference between the two major platforms: Facebook and Google These are two entirely different channels,…
Content Marketing
Startup hack: Create cool graphics on a budget
New Facebook cover photo? New ad banners? New business cards? Would you like to avoid spending thousands on a graphic…
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