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Is Twitter worth it for your brand?

Micky Weis· · 1 min read
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Should my business be on Twitter?

Back in 2017, there were about 70,000 active Danes on Twitter – so should your business be on Twitter?

On Facebook, there are more than 3 million active Danes. That means Facebook is over 42 times larger than Twitter.

Yes, your business should be on Twitter

With Facebook being 42 times bigger as a platform, Twitter isn’t where I would invest my energy or money as a business.

That said, you should still create a profile in your brand’s name, so no one else can claim it.

Yes, your business should be on Twitter. But should you invest time and money? Not necessarily.

Don’t take this as a definitive conclusion, but rather as a possibility. Since there aren’t many other businesses on Twitter, this presents a unique opportunity to stand out and create an impressive case study.

Micky Weis

Micky Weis

Freelance fractional CMO · 17 years in digital marketing · Copenhagen

Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København.

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