AAO Osteopathy
My role within the biggest osteopath chain in Europe
Aarhus Osteopati is Denmark’s largest osteopathic clinic, performing over 2,000 treatments per week across an extensive network of clinics nationwide. With a reputation for excellence, they have achieved remarkable growth over the past six years, establishing themselves as a trusted name in osteopathic care throughout the country.
The team comprises Denmark’s top specialists in treating the body and internal organs, continually raising the bar for quality and innovation in the field.
Several years ago, Ivar, the visionary owner of Aarhus Osteopati, approached me to further streamline their advertising efforts, optimize their digital strategy, and expand his understanding of the rapidly evolving digital landscape.
My role has been to train Ivar in online marketing, enabling him to handle some of the low-hanging fruits and routine tasks himself.
Since then, I have taken over and streamlined their Google Ads, primarily using Smart Location Ads to ensure a strong presence in new cities as we expand through Smart Display Ads.
Additionally, I built a completely new Facebook ad account that includes tracking through Google Tag Manager, allowing me to monitor the entire booking system and feed data back into the dashboard, Dashthis.
Beyond ads, I’ve helped transform Aarhus Osteopati’s backend system, enabling comprehensive tracking across all aspects—from bookings to employee management—bringing real-time visibility to every corner of the business.
Furthermore, I led the development of a new website from the ground up, establishing a cohesive brand guideline that aligns seamlessly with Aarhus Osteopati’s growth and vision for the future.
I have closely followed Micky over the years, both through social media and via the various business owners and CEOs I have treated. I decided to contact Micky because we at Aarhus Osteopati felt that we had stagnated in our market potential. Through his experience and vast knowledge in digital marketing, Micky has revived our team's drive and opened our eyes to our great potential in the Danish market. With Micky's skills and assistance, we are scaling across the country within our industry. As a business owner, leader, and practitioner, I interact with thousands of people. My work involves helping patients as well as employees to develop and optimize both the body and the mind. In Micky, I see and experience something truly unique that very few people possess. Micky has the ability to utilize his entire brain capacity, both the logical and creative sides, simultaneously. In practice, he is analytical, strategic, and detail-oriented, but at the same time, he always maintains an overview, constantly finds new opportunities, and his human empathy shines through everything he does. Today, Micky has the final say in everything related to Aarhus Osteopati's digital marketing. We hope to be fortunate enough to have Micky as part of our team for many years to come.
Get a no-obligation offer
I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we cut back on?
These are the questions I ask myself and my clients, whom I truly consider as partners.
Tell me where you are
and I will tell you what I would do
You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.
- No pitchYou get an answer, not a sales meeting.
- No lock-inMonth to month, if we go ahead.
- Straight to meNo account manager in between.
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