Natures Collection
My role within Natures Collection
Natures Collection A/S is one of the leading suppliers of interior products based on sheepskin for both private and business customers worldwide. Their range includes everything from well-known sheepskins to customized leather products, including their popular jackets for the colder winter months.
Natures Collection operates a wide range of webshops under their main umbrella in Denmark, Sweden, Norway, and Germany. It has been an exciting journey to help build their brands and e-commerce presence across borders and, not least, to grow their online performance.
Daniel, a partner in the company, approached me with a desire to increase focus on their Facebook/Instagram advertising while also improving their overall digital performance.
The first thing I did was to get an overview of their performance across the webshops, including reviewing all the tracking set up in Google Analytics and Google Tag Manager. Managing so many webshops across different countries is always a big task, and it’s easy to lose track—not least of the budget spent on advertising.
I organized this data in an external dashboard so I could focus on identifying areas where we could make improvements and where we had a reasonable ROAS—in other words, where the campaigns already set up were actually generating profit.
Once we had the data under control and aligned on the strategy, we began reviewing their advertising setup and organizing their ad accounts in Facebook’s Ads Manager, spread across 8 different webshops. It’s always “interesting” to set these up correctly with the right currencies, catalogs, and pixels. Following this, we implemented a process with the in-house team for managing advertising and tracking its performance.
The result has been an incredibly strong collaboration, and the performance speaks for itself. In under two years, we have built an agile online business that is one of the best I’ve worked with in terms of ROAS. Additionally, it’s a pleasure to collaborate with Daniel and his team.
Micky fully lives up to his reputation as one of Denmark's sharpest marketing minds. He meets everyone on equal terms and takes pride in delivering results both strategically and operationally. Our warmest recommendation goes to Micky.
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I base my approach on your business. I review your data—how can we take your current revenue or scale to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we turn off?
These are the questions I ask myself and my customers, whom I actually consider as partners.
Tell me where you are
and I will tell you what I would do
You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.
- No pitchYou get an answer, not a sales meeting.
- No lock-inMonth to month, if we go ahead.
- Straight to meNo account manager in between.
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Micky fully lives up to his reputation as one of Denmark's sharpest marketing minds. He meets everyone on equal terms and takes pride in delivering results both strategically and operationally. Our warmest recommendation goes to Micky.
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