Organic Basics
Read about my work with Organic Basics
Organic Basics is a Danish company that now also has a base in San Francisco, USA. Their focus is on organic underwear that is both healthy and environmentally friendly. Through various product lines, the team has managed to achieve solid success both domestically and internationally.




When growing at such a rapid pace and aiming to expand internationally, strong KPIs and hands-on involvement are essential. With responsibility for all data analysis, Facebook advertising, and brand initiatives, I worked with the team as an external growth hacker—a team and process I thoroughly enjoyed being a part of.
Micky stands out from many other digital marketing consultants in several ways, but perhaps most importantly, his experience as a CMO in rapidly growing internet companies has made him very quick to put himself in the customer's shoes. He has an excellent understanding of both soft branding values and hard ROI metrics. Micky also excels in the technical analysis of all online channels, including SEO, Facebook, Adwords, Amazon, etc. It is rare to find a consultant who has both the technical understanding and the strategic CMO perspective. Additionally, it is a pleasure to work with a consultant who can work as dynamically and flexibly as Micky does. Highest recommendations from here.
Get a no-obligation offer
I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we cut back on?
These are the questions I ask myself and my clients, whom I truly consider as partners.
Tell me where you are
and I will tell you what I would do
You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.
- No pitchYou get an answer, not a sales meeting.
- No lock-inMonth to month, if we go ahead.
- Straight to meNo account manager in between.
79 have written a recommendation Read them
Micky stands out from many other digital marketing consultants in several ways, but perhaps most importantly, his experience as a CMO in rapidly growing internet companies has made him very quick to put himself in the customer's shoes. He has an excellent understanding of both soft branding values and hard ROI metrics. Micky also excels in the technical analysis of all online channels, including SEO, Facebook, Adwords, Amazon, etc. It is rare to find a consultant who has both the technical understanding and the strategic CMO perspective. Additionally, it is a pleasure to work with a consultant who can work as dynamically and flexibly as Micky does. Highest recommendations from here.
Sitting with something similar?
Book fifteen minutes. No pitch — just an honest talk about where you stand.