Big data
Incremental attribution: Why META’s update matters for marketers
Meta has launched a new way to measure ad effectiveness – known as Incremental Attribution. It might sound like yet…
Facebook Marketing – How to use the platform correctly? Facebook marketing is no longer just about hitting the boost button and posting randomly here and there. It requires a streamlined effort and a focus on how the channels interact with each other.…
Facebook
Facebook Ads; The ultimate guide to managing ads and get results
Getting traffic to your website with Facebook advertising is easy! But getting high-quality traffic is a different story – and…
Facebook
Understanding Facebook Conversions API: Why it matters to setup today
There’s a lot of talk about Facebook Conversions API these days, but very few actually understand what it is—and why…
Facebook
Threads – Meta’s bold move against Twitter
In a very short time, a new competitor to Twitter has emerged and gained massive popularity with more than 70…
Facebook
Retargeting explained: What it is and how to use it
What does retargeting mean? An essential part of digital marketing is to pay attention to your website traffic and use…
Facebook
Exploring Meta Advantage+: A smarter way to manage ads?
You may have already heard about Meta’s new ad manager, Meta Advantage+, which promises to streamline and reduce the time…
Facebook
Verified by Meta: What it is and why it matters
In February 2023, Meta launched the new subscription package called “Verified by Meta,” which is said to make it possible…
E-commerce
More than 100 strategies to scale your business successfully
I’ve had this feeling in my gut lately, a feeling not related to too many pastries, but about having my…
Facebook
Skyrocket your leads with Facebook lead generation ads
Before we dive into the really interesting Instagram ads, let’s quickly cover Lead Generation ads, which can be extremely powerful…
Facebook
Unlock profit potential with Profitmetrics
ProfitMetrics.io is a profit optimization software for e-commerce companies. I have been using the system for some time now to…
Facebook
Which platform is best for advertising?
Micky, which platform is best for advertising? This is a question I’m often asked—even by experienced marketers. And it’s not…
E-commerce
How ROAS impacts your marketing success
If you work with online marketing, you will inevitably come across the term “ROAS.” But what does it actually mean?…
Facebook
Tracking conversions with Facebook Pixel
You just need to install your Facebook Pixel – uh? One of the questions I have received more than once…
Facebook
Facebook Business Manager: The easy way to manage your advertising
In a world where social media dominates the digital marketing landscape, it’s essential for businesses to understand and master the…
Facebook
How to set up your products on Facebook without the hassle
To use your website products in your advertising, you need to connect what is called a “catalog” to your ad…
Facebook
Smarter spending: 19 Facebook ad tips that work
I often get the question: “Micky, do you only work strategically with the companies you collaborate with?” The short answer…
Facebook
Building your brand as a DJ or musician
Wow! We’re back! I’ve received over 90 suggestions for industries my readers would like me to explore – thank you…
B2B marketing
The synergy between Google and Facebook
Many people talk about the difference between the two major platforms: Facebook and Google These are two entirely different channels,…
E-commerce
Interview: From a basement dream to Denmark’s biggest racket shop
Just over two years ago, I received a call from an enthusiastic guy named Torben. He told me he had…
Content Marketing
How I would market a real estate business
We have covered quite a few industries by now, and I’m happy to see more and more ideas coming from…
Facebook
How would I market a nightclub and bar?
Now I have covered how I would market a bakery and a bike shop. Today the topic is a little…
E-mail marketing
Politicians and online marketing – The ultimate guide
It’s once again that time when we can’t walk 10 meters down the street without being confronted by a sea…
Facebook
Why Facebook lead ads are your email list’s best friend
Today, I’m handing the mic to one of my close industry colleagues – Halfdan Timm. Take it away, Halfdan! Let’s…
Facebook
Is your Facebook advertising paying off?
You want your business to be on Facebook, right? Maybe you’re afraid your competitors are one step ahead of you?…
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