Big data
Decoding digital jargon: Glossary of essential marketing terms
Have you ever been in a meeting or a lecture where the speaker used terms you didn’t understand? We’ve all…
Growth Hacking
Growth Hacking – Why has it become so popular? Growth Hacking is a term that has gained significant traction over the last five years. More and more companies are even hiring growth hackers. I first encountered the term about 7-17 years ago.…
Content Marketing
Lead generation: Strategies to boost your conversions and grow your business
Leads and lead generation are terms often mentioned in digital marketing, but what do they really mean? When we talk…
Big data
De-influencing: Challenging consumerism and false hype
We’re all familiar with the influencer genre by now: being influenced to buy a trendy new product, try a new…
Growth Hacking
Gamification unleashed: Transforming marketing and e-commerce through play
Have you heard of gamification before? Personally, I find gamification in marketing and e-commerce incredibly fascinating because it involves understanding…
Growth Hacking
Bazoom; How to easily buy backlinks today and build a solid link profile
Throughout my 17 years of experience in the SEO industry, I have witnessed a dramatic shift in link building and…
B2B marketing
Marketing tools I use every month
I am often asked about the tools I use. Ideally, we would only need one tool. Unfortunately, It would take…
Digital Business Development
How to market a tattoo artist: Step-by-step guide
As part of this series of posts where I dive into how I would market different industries, it is now…
Big data
CMO at Aarhus Osteopathy – When passion meets purpose
In the wake of my recent post on LinkedIn about the last 1.17 years of my life, which have been…
E-commerce
More than 100 strategies to scale your business successfully
I’ve had this feeling in my gut lately, a feeling not related to too many pastries, but about having my…
Content Marketing
The complete guide to launching a successful podcast
Podcasting has become a medium that has truly taken off in the last couple of years, especially in the marketing…
E-commerce
Interview: From a basement dream to Denmark’s biggest racket shop
Just over two years ago, I received a call from an enthusiastic guy named Torben. He told me he had…
E-commerce
10 tips to supercharge your online marketing strategy
I’ve long dreamed of writing a blog post that never ends. Yes, it might sound overly ambitious, but what I…
Growth Hacking
Have we completely misunderstood marketing?
Have we misunderstood marketing? My belief is that we’ve wandered into a world of trendy marketing jargon, forgetting that, at…
Content Marketing
Car dealer marketing strategies that work
Are you passionate about cars? Most people are – including myself! Previously, I wrote a post about how I would…
Content Marketing
5 marketing hacks that deliver real results
How awesome is that! I’m receiving a lot of emails these days. Instead of replying to each one individually, I’ve…
Big data
Master the basics of big data and web analytics
One of the biggest pitfalls most people fall into is basing all marketing on emotion and not data. Today you’ll…
Content Marketing
Becoming a growth hacker – What it really takes
This is a post I’ve been wanting to write for a long time, and I’ve really been looking forward to…
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