What is a keyword analysis? Everything you need to know

What is a keyword analysis exactly?

If you’re working with SEO, you’ve probably come across keyword analyses, but perhaps you’ve wondered what such an analysis actually involves.

An analysis of relevant keywords

There is a significant difference between a keyword analysis and an SEO analysis, which you may also have encountered. The purpose of a keyword analysis is to identify which keywords and search phrases are relevant to include in your SEO strategy.

This is done using various tools that collect and process data from Google.

A keyword analysis provides an overview of:

• How many monthly searches there are for a keyword
• How difficult it is to rank for that specific keyword
• How your site currently ranks for the keyword

These are the raw numbers. The analysis comes from interpreting the data and using it to draw conclusions.

In a keyword analysis, you select the keywords and terms you want to focus on. Then you assess how quickly you can expect to rank for a given keyword, and how much traffic you might generate if you achieve those rankings.

The difference between an SEO analysis and a keyword analysis

You might be wondering what the difference is between an SEO analysis and a keyword analysis.

The difference lies in the scope. A keyword analysis focuses solely on individual keywords, whereas an SEO analysis looks at the bigger picture. For example, whether all technical aspects of the website are functioning properly, if the site loads quickly, and whether the user experience can be improved to enhance the site’s SEO performance.

So when looking at SEO as a whole, keyword analysis, technical analysis, and link building are all interconnected components.