What is local SEO and why does it matter?
Local SEO is something all businesses should work with.
Local SEO is a branch of SEO where the goal is to target specific geographic searches (city, neighborhood, region).
For example, it could be “funeral director in Aalborg” if you run a funeral business in Aalborg or the surrounding area.
Why you should work with local SEO
The purpose of local SEO is to appear in specific location-based searches where users are looking for something nearby.
If you run a funeral business, the keyword “funeral director” isn’t as important as the local keyword. It’s more important for you to appear when users search for a funeral director in your area, even though “funeral director” may have a higher search volume.
Another key aspect of local SEO is appearing on Google Maps and their suggestions, as seen in the example below.
You will take up much more space in the SERP, which increases the chances of users contacting your business.
Additionally, there is the synergy between Google My Business and your organic SEO visibility.
Micky Weis
Freelance fractional CMO · 17 years in digital marketing · Copenhagen
Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København.
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