The best marketing strategy for beginners

As a new business, there are many things to be uncertain about. One of the biggest is which marketing channels you should invest your time and, more importantly, your money in.

There’s no single definitive answer to a question like that, but there are still a few things I would always recommend doing.

Don’t underestimate email marketing

Most people without years of experience in email marketing think of it as something unsexy, outdated, and ultimately ineffective as a marketing channel.

Nothing could be further from the truth.

Email marketing is an incredibly effective method – even in 2021.

That’s why I always recommend that the first thing you do is start collecting emails on your website. It doesn’t matter if it’s a webshop, a B2B business, or something else entirely.

Even if you won’t be using them right away, your leads will be worth their weight in gold when you do get started (and you can use them as a target group on other channels too).

That was a quick word on email marketing. So, what’s next? I’ll dive into that now…

Generate revenue with paid advertising

The advantage of paid advertising is that you can generate revenue (and actual cash) right away.

That’s why I recommend getting started with Facebook & Instagram ads and Google Ads so you can generate income for the business and build up more capital for other types of marketing.

Prioritize remarketing in your paid advertising – you want cheap conversions and to get the most out of your budget. And very few things deliver better ROAS than a solid remarketing campaign.

Content marketing and SEO – what about that?

So, what about content marketing and SEO? Doesn’t it take a long time to see results?

Yes and no.

If we start with SEO, it’s true that it’s a discipline that takes more time to generate revenue than paid advertising. But the sooner you start, the sooner it starts paying off – month after month.

Write good, in-depth copy for all landing pages that have search potential. Then write blog posts that answer all your customers’ questions. That’s always a winning strategy, and that’s where I’d focus my energy right away.

Copywriting is, in other words, a long-term – but worthwhile – investment, provided you have a clear strategy behind it.

And what about content marketing?

Yes, it’s all connected. But content marketing isn’t the discipline I’d start with – it takes time, energy, and especially budget to do well. So hold off on going all in until your business is generating consistent revenue.

I hope my answer gave you a bit more clarity – or at least sparked some useful thoughts.

Best of luck with your marketing!