Advertising
OTT Marketing: Transforming advertising in the streaming era
I have previously written about ATL (Above The Line) and BTL (Below The Line) marketing, but have you heard of…
Marketing general
Marketing – what is it and why is it important? Marketing is the strategic process of creating, communicating, and delivering value to customers. It involves understanding customer needs, developing products or services that meet those needs, and promoting them through various channels.…
Marketing general
Customer Retention Strategies: Boost Loyalty & Reduce Churn
Introduction to customer retention Customer retention has always been a high priority, especially today in an oversaturated market where consumers…
Marketing general
Business Model Canvas: The Smart Way to Map Your Business Success
Business Model Canvas (BMC) is an incredibly useful tool that provides companies with a structured overview of their business model.…
Marketing general
Mastering the Marketing Funnel: Guide to turning leads into loyal customers
A marketing funnel is a tool that helps marketing teams plan their efforts based on where consumers are in the…
Marketing general
Integrating PESO Model: How to Optimize Your Media Channels
How does a company create an integrated communication strategy beyond its own channels? This can be achieved through the PESO…
Marketing general
What is a heatmap – and why does it matter?
Maybe you’ve heard of heatmaps before in the context of geographical records, such as rising temperatures or areas with the…
Marketing general
ATL vs. BTL: Choosing the right marketing strategy
In today’s article, we take a look at Above the Line and Below the Line Marketing – also known as…
Marketing general
Zero-Click Searches: How they are changing SEO and what you can do about it
Have you ever searched for something on Google only to find exactly the answer you were looking for directly on…
Marketing general
Share of Voice: Why does it matter for your brand?
Share of Voice, or SOV as it is often called, is a parameter used to assess how much attention your…
Marketing general
Word of Mouth Marketing: The ultimate guide to leveraging customer trust
Word of Mouth marketing, also called WOMM, is one of the most effective ways to spread the word about a…
Marketing general
Loyalty programs – Elevate customer experience and retention
Loyalty programs have become something most businesses have implemented in one way or another – and for good reason! The…
Marketing general
Personal Branding: How to do it right
In a previous post, I wrote about branding in general, but there are a number of elements within branding worth…
Marketing general
Call to Action (CTA): What does it mean?
You have undoubtedly heard of the term Call To Action or CTA as a prompt for action, typically taking the…
Marketing general
Benchmarking: How does it benefit your business?
What is benchmarking, and can it really drive innovation for your business? Benchmarking is a valuable process that can uncover…
Digital Business Development
Algorithms: The growing impact of algorithms on our digital lives
Algorithms have increasingly become a significant part of our everyday lives, whether we’re talking about search engines, personalized algorithms on…
Marketing general
Brand Equity: Why does it matter for your business?
Branding is an incredibly broad concept that encompasses several different disciplines and elements. Among these is brand equity, which refers…
Marketing general
The Minerva Model: Uncovering its potential and limitations
Have you heard of the Minerva Model before? This is a model that was developed with the aim of serving…
Marketing general
Black Friday 2024: Profit vs. planet – What’s the cost?
The retail industry’s very own dedicated holiday is approaching: Black Friday. Black Friday, which has now expanded with additional days…
Marketing general
What is branding? How to build recognition
Branding is an incredibly broad concept, within which one can rightly dive into a myriad of different aspects. In this…
Advertising
Are TV ads worth your time and money?
In a digitalized era, it is natural for many to question whether TV commercials are actually worth the resources spent…
Content Marketing
CMS Explained: Features, Benefits & Best Options
CMS stands for Content Management System, a software system designed to create, manage, and publish digital content. With a CMS,…
Marketing general
Gantt charts in action: Tips for better planning
Have You Heard of a Gantt Chart Before? This is a tool primarily used for planning and structuring projects, campaigns,…
Marketing general
The 7 P’s: An extension of the 4 P’s in marketing
In previous posts, I have written about the 4 P’s of the marketing mix. Today, the focus is on the…
Marketing general
Generation X, Y, Z – Who are they?
Today’s topic: Generations Why, you might ask? Well, when it comes to segmentation and understanding target audience consumption and purchasing…
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