Marketing general
Sentiment analysis: How to decode consumer emotions and strengthen your brand
Have you heard of sentiment analysis before? If not, it is a part of marketing that deals with the public…
Marketing general
Marketing – what is it and why is it important? Marketing is the strategic process of creating, communicating, and delivering value to customers. It involves understanding customer needs, developing products or services that meet those needs, and promoting them through various channels.…
Marketing general
Pinterest marketing: Unlock the power of visual ads to inspire and convert
Maybe you’re already familiar with Pinterest, but did you know that this inspiration platform also offers great advertising opportunities? The…
Marketing general
E-mail marketing platforms: How to pick the right platform for your needs
I have written several times about how email marketing is among the most effective forms of marketing, which should certainly…
Digital Business Development
Unlocking the potential of Telegram: How to use the platform for growth
Have you heard of the messaging platform Telegram? This app offers more than the usual platforms when it comes to…
Digital Business Development
Shadow banning: The hidden practice shaping your online visibility
Have you heard of the term “shadow banning” before? The term often circulates on social media when creators believe that…
Marketing general
Micro-influencers: Unlock the hidden potential with smaller creators
Influencer marketing has gradually become a staple in the marketing strategies of many companies when it comes to social media,…
Digital Business Development
CRO – Conversion Rate Optimization
I have briefly touched upon the concept of conversion rate before, and I thought I would dig a little deeper…
Big data
Value chain analysis: Ensure all chains are aligned to generate growth
In this post, we will take a closer look at what a value chain – and why such an analysis…
Digital Business Development
Hierarchy of needs by Maslow – Why it matters for marketing
Maslow’s hierarchy of needs is among the most widely used theories in fields like psychology and sociology, and is frequently…
Marketing general
Why relationship marketing is the key to long-term success in a crowded market
I’ve received several inquiries regarding relationship marketing in my inbox, and I understand why. More than ever before, this concept…
Digital Business Development
The PESTEL analysis: A guide to external macro factors in marketing
From time to time, questions come up in my inbox about specific models and analysis tools in marketing. Personally, I…
Marketing general
What is Customer Journey Mapping and why is it important?
I’ve received several inquiries about what customer journey mapping is, so this post will focus on exactly that – mapping…
Marketing general
Understanding VPN: A guide to safer internet browsing
As online security becomes increasingly important, the term VPN has gained significant attention. What does VPN mean, and how can…
Marketing general
Why a buyer persona is key to better marketing
Today’s post is all about the concept of a buyer persona In plain terms, a buyer persona is also known…
Artificial intelligence
Unlock the power of NO-CODE: Create apps without coding skills
No-code has become a popular solution for many who want to build apps or websites without starting from scratch. Perhaps…
Marketing general
Understanding the SOR model: A guide to consumer behavior in marketing
In this post, we’ll explore some basic marketing theory by taking a closer look at the SOR model. Maybe you’ve…
Marketing general
Why omnichannel marketing is the future of retail
In today’s post, we take a look at how businesses can develop the right marketing strategy Today’s focus is on…
Google Ads
Microsoft Bing Ads: A powerful opportunity for paid advertising
Google is often considered the dominant force in search engines, with the majority of users flocking to it. However, this…
Marketing general
Aida model explained – practical applications for marketers
The AIDA model – a classic that still works Today, we’ll take a look at one of the best-known communication…
Marketing general
CLV: Why it matters for your marketing strategy
In this post, we’ll take a closer look at the concept of CLV – what does it mean, and why…
Marketing general
What is social proof in digital marketing?
Social proof is a part of marketing that should never be underestimated, which is why it’s included as an essential…
Facebook
Retargeting explained: What it is and how to use it
What does retargeting mean? An essential part of digital marketing is to pay attention to your website traffic and use…
E-commerce
DashThis – My go-to dashboard system
Review of Dashthis When it comes to data analysis, I have on several occasions described how I make use of…
Digital Business Development
How sustainability is shaping modern marketing
Sustainable marketing is a concept many of us are already familiar with — and one that will continue to stay…
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