On-site marketing
What is a keyword analysis? Everything you need to know
What is a keyword analysis exactly? If you’re working with SEO, you’ve probably come across keyword analyses, but perhaps you’ve…
On-site marketing
On-site marketing – what is it and why is it important? On-site marketing refers to the strategies and actions you take directly on your website to engage visitors and drive conversions. The goal is to improve the user experience, keep visitors on…
Marketing general
What is a product feed and how do you create one?
When you’re working on either Facebook or Google advertising, you’ve most likely been asked to upload a product feed. The…
On-site marketing
What are rich snippets? And how to use them effectively
You’ve very likely seen rich snippets before. Rich snippets refer to extra information added to search results. They’re something you…
Marketing general
Learn how to create a WordPress site: Step-by-step setup
WordPress is the most widely used website platform in the world – and it’s the system I recommend for almost…
On-site marketing
What does conversion rate mean and why is it important?
I received a question in the mailbox that goes: “What is conversion rate, and why do so many people talk…
On-site marketing
What are redirects and how to choose the right one
Redirects are something you can’t avoid when working with online marketing. But what exactly are they? What types of redirects…
On-site marketing
Discover the power of A/B testing
A/B split testing, A/B testing, split testing… different names for the same concept. In this text, we will refer to…
On-site marketing
What is a robots.txt and why it matters
A robots.txt file is something you create to tell search engines, typically Google, which parts of your website they should…
On-site marketing
What is conversion rate optimization?
Conversion is about encouraging visitors to complete a specific action on your webshop or website. This could be signing up…
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