Marketing general
Pinterest marketing: Unlock the power of visual ads to inspire and convert
Maybe you’re already familiar with Pinterest, but did you know that this inspiration platform also offers great advertising opportunities? The…
Social media
Social media – a curse or an opportunity? Social media is here to stay; there’s no doubt about that anymore. It has become our preferred communication medium, and the younger generation can hardly be pulled away from their screens, spending most of…
B2B marketing
LinkedIn hacks A-Z: How to create a profile that opens up more career opportunities
How do you get the most out of your LinkedIn profile? Over the last 8-17 years, I’ve gained incredible value…
Social media
How to grow your Instagram followers: Proven strategies
Despite the rise of new social media platforms, Instagram continues to rank among the five most-used social media platforms. For…
Marketing general
Aida model explained – practical applications for marketers
The AIDA model – a classic that still works Today, we’ll take a look at one of the best-known communication…
Facebook
Threads – Meta’s bold move against Twitter
In a very short time, a new competitor to Twitter has emerged and gained massive popularity with more than 70…
Influencer marketing
Can my profile be private and still get a lot of followers?
Yes, it is possible to have a private profile and still gain many followers, but it can be a bit…
Facebook
Exploring Meta Advantage+: A smarter way to manage ads?
You may have already heard about Meta’s new ad manager, Meta Advantage+, which promises to streamline and reduce the time…
Social media
Unlocking TikTok Spark Ads: The future of engaging campaigns
I’ve previously discussed how TikTok has significantly influenced the way social media can be used for marketing. As one of…
E-commerce
Live shopping – is it the future of eCommerce?
I’ve often been asked whether the new format of live shopping, which gained significant traction during the COVID-19 pandemic, is…
Facebook
Verified by Meta: What it is and why it matters
In February 2023, Meta launched the new subscription package called “Verified by Meta,” which is said to make it possible…
Instagram
Live shopping: A game changer for e-commerce
Live shopping is a concept within online marketing that has really gained momentum and become more relevant than ever during…
Instagram
The best marketing strategy for beginners
As a new business, there are many things to be uncertain about. One of the biggest is which marketing channels…
Marketing general
Is TikTok a must for businesses? Discover the potential
Should my business have a TikTok? It’s a question I hear often these days, especially because TikTok is growing rapidly!…
Marketing general
What makes TikTok so popular? Key reasons explained
With over a billion monthly active users, TikTok has quickly become the sixth most popular social media platform in the…
Marketing general
Why should you take an online course? Unlock new opportunities
Let me reveal right away that I’m quite enthusiastic about online courses. An online course is an opportunity to boost…
Social media
Linkedin has launched a new business manager
Over the summer of 2022 LinkedIn rolled out its new platform for companies Welcome to LinkedIn Business Manager! In this…
Content Marketing
4 ways to boost your content marketing strategy
One of the best pieces of advice I’ve received in my own career is to surround yourself with the right…
Social media
Is Pinterest advertising worth it?
Micky, who is Pinterest actually really for? That’s a good question, and it becomes even more relevant given that Pinterest…
Advertising
Snapchat ads: Who should use them?
Snapchat is one of the social media platforms that has been around for quite a few years now. Yet, it’s…
Marketing general
TikTok explained: What it is and how it works
TikTok is the world’s fastest-growing social network, with more than 500 million active users and over 80 million downloads in…
Linkedin
LinkedIn stories – should you use them?
At the end of 2020, LinkedIn began rolling out a feature we already know from other social media platforms –…
Instagram
Should your business be on Instagram? Here’s what to consider
Should my business be on Instagram? That’s a good question if you’re trying to figure out which social channels your…
Social media
Is Twitter worth it for your brand?
Should my business be on Twitter? Back in 2017, there were about 70,000 active Danes on Twitter – so should…
Social media
Reddit explained: What you need to know
What is Reddit, really? That’s a question I’ve been asked a few times when teaching about social media. Is Reddit…
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