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Inbound & content

What is a CMS? The engine behind your content

Micky Weis· · 2 min read
brevkasse marketing top 4

I was recently asked this question. If you haven’t worked with websites before, I completely understand the confusion.

CMS means “Content Management System,” and it’s a tool you use to manage your website. Instead of editing the code of a website directly, you get a more user-friendly system to work with.

There are many different CMS platforms out there. Some are specialized in e-commerce (for online stores), while others are built for standard websites.

Learn more about CMS here.

WordPress is the first CMS that comes to mind when talking about websites. It’s the world’s most popular CMS and is used on over 60 million websites.

For example, WordPress is the CMS I’ve used for this website.

Why should you use a CMS?

So why should you even bother using a CMS, you might ask?

It simply makes life much easier. A CMS like WordPress is already coded, and many standard tasks are already solved for you, so you can work more efficiently.

I don’t need to open a code editor every time I want to write a blog post. In WordPress, that function is already built-in. And when I want to optimize something on my site, there are often plugins available that make editing even faster.

In general, things tend to be easier and quicker with a CMS—even if you’re not a coding expert (and even if you are).

Which CMS should I choose?

WordPress, which I use on this site, is something I can recommend in most cases.

However, I still suggest you read my other article, where I go into more detail about the different CMS platforms and highlight their strengths and weaknesses.

Micky Weis

Micky Weis

Freelance fractional CMO · 17 years in digital marketing · Copenhagen

Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København.

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