I have room in my calendar again Book a call
Social media

Reddit explained: What you need to know

Micky Weis· · 2 min read
marketing attribution topbanner

What is Reddit, really?

That’s a question I’ve been asked a few times when teaching about social media. Is Reddit a social network?

Unfortunately, I can’t give a clear-cut answer.

At its core, Reddit is a massive online forum where users chat, share, and discuss all kinds of topics.

Subreddits

Reddit is made up of endless “subreddits,” which function as individual forums. There are subreddits about sports, gaming, and fitness—but also topics that are more obscure or controversial. You’ll find a subreddit by going to reddit.com/r/“topic”.

Reddit is largely self-moderated, meaning users play a big role in shaping the platform.

A classic example of a subreddit is r/funny, where users share memes and funny images. But you’ll also find more serious political discussions—even in languages other than English.

Each subreddit shows how many users are subscribed, and you can upvote or downvote threads based on what you find interesting.

Criticism of Reddit

Reddit has long faced criticism for hosting some of the internet’s darker corners, where extreme opinions have been allowed to flourish. Back in 2015, Reddit was forced to shut down several subreddits, even though the platform emphasizes freedom of speech.

Since that episode, the tone on Reddit has improved significantly. Much of the harsher content has shifted to platforms like 4chan instead.

Micky Weis

Micky Weis

Freelance fractional CMO · 17 years in digital marketing · Copenhagen

Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København.

Usually replies within 24 hours

Want me to look at yours?

Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me.

  • No pitchYou get an answer, not a sales meeting.
  • No lock-inMonth to month, if we go ahead.
  • Straight to meNo account manager in between.
Follow along on LinkedIn