Advertising
The ultimate guide to app marketing
I’ve just come back from an inspiring trip to Asia, where I’ve had time not only to write this blog…
Advertising
What is digital advertising? Advertising has been around for many years, but in recent times, it has increasingly shifted to the digital landscape. This means that we no longer rely solely on traditional media, such as newspapers, magazines, etc., for our advertising—quite…
Advertising
OTT Marketing: Transforming advertising in the streaming era
I have previously written about ATL (Above The Line) and BTL (Below The Line) marketing, but have you heard of…
Advertising
Are TV ads worth your time and money?
In a digitalized era, it is natural for many to question whether TV commercials are actually worth the resources spent…
Advertising
How I would market a SaaS tool
What is a SaaS tool? In this series of posts where I dive into how I would market a business,…
Advertising
How server-side Google Ads tracking captures more conversions
This is a post I have really been looking forward to Today, I have chosen to team up with a…
Advertising
Snapchat ads: Who should use them?
Snapchat is one of the social media platforms that has been around for quite a few years now. Yet, it’s…
Advertising
5 Facebook hacks you probably didn’t know
Facebook continuously adds new features to its already advanced ad platform. Today, I want to share 5 of the latest…
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