Snapchat ads: Who should use them?

Snapchat is one of the social media platforms that has been around for quite a few years now. Yet, it’s not as widely used for advertising as platforms like Facebook and Instagram.

This is partly because their advertising platform has lagged behind for years — and also because Facebook and Instagram advertising has become somewhat of a “default setting.”

A shame, if you ask me.

So let’s change that! Today we’re going to figure out whether Snapchat makes sense for you as an advertiser — and who else it might be relevant for.

Ready? Let’s dive in!

What is Snapchat?

Snapchat is a social media platform founded back in 2011. Already by 2013, Facebook offered to buy Snapchat for over three billion dollars — just two years after the company launched.

There are over 238 million daily users on Snapchat — and they spend an average of more than half an hour on the app. The gender split is about 60/40 in favor of women. And here’s something worth noting: an active user can open the app up to 30 times a day.

Why is that interesting?

Because we’re talking about a loyal audience that you have the opportunity to reach multiple times a day.

Why is Snapchat advertising exciting?

A major advantage of Snapchat is that, like TikTok, it is driven by sound and visuals. This means your ads are very likely to play with sound. If you have high-quality images or good video content, they will be shown in full-screen format.

How I would approach Snapchat advertising

If I owned a webshop targeting people between the ages of 25 and 35, I would run Snapchat ads to build awareness about my store and then hit them with a remarketing flow across multiple platforms.

If I had an app, I would absolutely use Snapchat both to drive app downloads and to re-engage inactive users.

Does any of the above sound like your situation? Then I’d say go for it and give Snapchat a try. It’s still not widely adopted, so there could be real potential hiding here.

Good luck!