Big data
Step-by-step: Get started with data mining in your marketing strategy
Data plays a crucial role in almost every aspect of digital marketing today. The better a business understands its customers,…
Big data
What is Big Data? Big Data is one of the most frequently used terms when we work with marketing. But what exactly is Big Data, and what does the term encompass? This is one of the most common questions I encounter when…
Big data
Incremental attribution: Why META’s update matters for marketers
Meta has launched a new way to measure ad effectiveness – known as Incremental Attribution. It might sound like yet…
Big data
The RFM Model: How to segment customers and improve retention
The RFM model is used to assess customer value based on three key factors: Recency, Frequency, and Monetary. This is…
Big data
Decoding digital jargon: Glossary of essential marketing terms
Have you ever been in a meeting or a lecture where the speaker used terms you didn’t understand? We’ve all…
Big data
Unlocking the power of HubSpot CRM: Is it the ultimate all-in-one solution?
I believe HubSpot has been part of the marketing world for as long as I’ve been working in the industry.…
Big data
Kinsta Hosting: The ultimate solution for speed, security, and seamless WordPress management
I love Kinsta. For backup, hosting, and everything in between. My good friend Mads, who is a developer, recommended their…
Big data
Value chain analysis: Ensure all chains are aligned to generate growth
In this post, we will take a closer look at what a value chain – and why such an analysis…
Big data
OpenAI Sora: from text prompts to high-def video
In today’s post, we’ll take a closer look at OpenAI Sora – an AI model rumored to generate videos from…
Big data
Mastering CRM: Effective management for building strong customer relationships
In today’s post, we’ll take a look at what a CRM system is and how it can be used to…
Big data
De-influencing: Challenging consumerism and false hype
We’re all familiar with the influencer genre by now: being influenced to buy a trendy new product, try a new…
Big data
Mastering KPIs: Your roadmap to business success
KPI stands for Key Performance Indicator, and it is a metric used by companies to evaluate and measure their effectiveness…
Big data
Start a webshop; Beginners guide to start an ecommerce business today
Welcome back! I thought it was time for another quick course! Dreaming of running an ecommerce business? Many of you…
B2B marketing
Marketing tools I use every month
I am often asked about the tools I use. Ideally, we would only need one tool. Unfortunately, It would take…
Big data
Semrush: A complete guide to essential tools for marketers
In this post, we will take a closer look at the popular marketing SaaS platform called Semrush – what it has…
Big data
Personalization and segmentation: How to create personalized marketing
In this post we will take a closer look at what personalization and segmentation actually are. These are without a…
Big data
Looker Studio: The upgraded version of google data studio
The former Data Studio from Google has changed its name to Looker Studio and has in this connection, according to…
Big data
Google Analytics closing – Welcome to GA4
Google Analytics 4 (GA4) migration deadline You may have already heard that Google Universal Analytics is being replaced with Google Analytics…
Big data
CMO at Aarhus Osteopathy – When passion meets purpose
In the wake of my recent post on LinkedIn about the last 1.17 years of my life, which have been…
Artificial intelligence
From manual to AI-driven: redefining marketing with ChatGPT
The digital world is constantly evolving, and the same goes for the marketing industry. It always feels like it’s moving…
Advertising
How server-side Google Ads tracking captures more conversions
This is a post I have really been looking forward to Today, I have chosen to team up with a…
B2B marketing
Marketing attribution explained: Track what really works
Where on earth did those sales come from? The ultimate guide to attribution (and everything that comes with it) Sit…
Big data
The marketer’s guide to customer data platforms – Unlock next-level insights
I believe it’s essential to collaborate with experts in their field. That’s why I occasionally invite experts to contribute, so…
B2B marketing
The synergy between Google and Facebook
Many people talk about the difference between the two major platforms: Facebook and Google These are two entirely different channels,…
Big data
Master the basics of big data and web analytics
One of the biggest pitfalls most people fall into is basing all marketing on emotion and not data. Today you’ll…
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