Looker Studio: The upgraded version of google data studio

The former Data Studio from Google has changed its name to Looker Studio and has in this connection, according to Google itself, experienced improvements in design, user-friendliness and analytical possibilities.

In this post we will dive into what Looker Studio actually is, as well as what this tool can specifically contribute with in marketing.

In short, Looker Studio is an integration of Google Analytics and is therefore an integrated program created to visualize the data that Analytics provides.

Google Universal Analytics changes to Google Analytics 4

Read more about the deadline here.

Looker Studio can gather data from several different Google data sources, including Analytics, Search Console and Sheets, but also from for example Facebook Ads.

The tool can in this regard set up charts and tables that visualize your data from the individual sources as well as in connection with each other, so you can use them strategically for further marketing.

These data can, for example, include the traffic on your website, organic searches as well as visitor shopping behavior based on parameters you define yourself. The visual data will be interactive, and you can therefore examine specific data more closely by clicking into the tables and charts.

Read more about how to use Google Analytics for web analysis here.

In addition, you can make use of the machine learning models that Looker Studio is built around in order to gain insights from a more advanced and predictive analysis. In other words, you can get forecasts for your future data based on the information Looker already has available.

Finally, Looker Studio is designed to improve collaboration, and once you have selected the data you want to include in the final report, it is easy to share the report with others in your company.