Allan Hansen Automobiler A/S
More on how I've worked with Allan Hansen
Allan Hansen Automobiler A/S is one of Denmark’s oldest car dealerships. They have over 100 cars in stock at their impressive showroom in Vejle.
Founded more than 17 years ago, the company has grown significantly and now operates in an era where the digital landscape plays an increasingly dominant role.
Today, traffic in the automotive industry is primarily driven by social media, Google, and external car listing platforms like Bilbasen. Martin, Allan Hansen’s son, wanted to create a cohesive strategy that integrates these channels seamlessly. He was also looking for a digital sparring partner who could make the process transparent and manageable.
The first thing I did was review Google Analytics and ensure we could track all potential “conversions.”
This included tracking how many people filled out our contact form, clicked “call us,” or booked a test drive—in other words, understanding what fundamentally drove the inquiries coming through the website.
Next, I set up new ad accounts on Facebook and Instagram to manage advertising. This included crafting messages aligned with the dealership’s goals, such as promoting news, seasonal campaigns like workshop services, and other areas they wanted to emphasize.
Additionally, we developed an Instagram strategy focused on growing their social media presence, intensifying their ability to reach a broader audience through these platforms.
Micky has helped us at Allan Hansen Automobiler and Allan Hansen Leasing elevate our performance while ensuring we implement the necessary measures for increased traffic and, hopefully, more sales. Micky excels at objectively assessing situations to provide the best possible support for his clients. We highly recommend Micky and extend our utmost praise.
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I focus on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we turn off?
These are the questions I ask myself and my clients, whom I essentially see as partners.
Tell me where you are
and I will tell you what I would do
You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.
- No pitchYou get an answer, not a sales meeting.
- No lock-inMonth to month, if we go ahead.
- Straight to meNo account manager in between.
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Micky has helped us at Allan Hansen Automobiler and Allan Hansen Leasing elevate our performance while ensuring we implement the necessary measures for increased traffic and, hopefully, more sales. Micky excels at objectively assessing situations to provide the best possible support for his clients. We highly recommend Micky and extend our utmost praise.
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