Bazoom Group
Read how I worked with Bazoom Group
Bazoom Group is the world’s largest link platform, serving more than 70,000 media outlets globally and handling over 5,000 monthly transactions. Operating at the intersection of content, SEO, and performance marketing, the company has established itself as a key player in the international digital ecosystem.
In 2024, Bazoom Group was acquired by the Norwegian venture firm HAWK in a transaction exceeding DKK 250 million — the result of several years of focused work on scaling, product development, and market positioning.
In my role as External CMO and member of the management team, I held overall responsibility for marketing strategy, brand positioning, and growth, with a clear focus on strengthening Bazoom Group’s long-term market leadership.
The work was centered around professionalizing the marketing function in line with the company’s increasing size and complexity. This included a close alignment between marketing, product, and development, ensuring that positioning, value proposition, and go-to-market strategy were directly anchored in product development and customer needs.
The role was both strategic and hands-on, with responsibility for ensuring that the marketing efforts supported the company’s overall business objectives — including preparation for a successful exit.
Over the years, it has been a pleasure to work with Micky Weis. Besides being a nice guy, he is also extremely passionate and one of the most skilled digital marketing strategists we have in Denmark. He has proven this to me many times across various companies and types of tasks; from Tattoodo, over Firtal Group and Helsebixen to Sanovo Technology Group. Micky is a machine, in the positive sense, meaning that when you bring him in, he will almost certainly make a noticeable difference and significantly contribute to growing your online business; improving your conversion rates, strengthening and increasing your online community and following, and enhancing your visibility and ranking online – whether through Google or social media. I highly recommend Micky and his skills.
Christian Stadil
Owner/CEO/Adj.Prof. Thornico A/S
Micky is one of the strongest marketing talents I have ever encountered, and he is relentlessly driven to keep raising the bar. Having Micky on board has been both inspiring and highly educational for everyone involved in marketing. In just one year, Micky built Bazoom’s marketing function from the ground up and created a strong foundation for future growth. Micky also truly excels on the product side, where he brings a constant drive to improve the user experience across every touchpoint. My strongest recommendation for anyone looking to optimize their business online—both in terms of marketing and product.
Nicolai Klausen
Partner & Co-founder at Bazoom ApS
I’ve had the pleasure of working with Micky at Bazoom. It has been nothing short of a great pleasure to work with Micky and get to know him personally. He is exceptionally skilled professionally and a genuine pleasure to be around. I truly hope to have the opportunity to work with Micky again in the future.
Nikolaj Østergaard
Co-founder at Bazoom Group ApS
I had the pleasure of working closely with Micky for five months at Bazoom. During that time, I was deeply impressed by Micky’s ability to bring marketing, market insights, and strategy together into a cohesive whole—driven by his extensive experience, sharp mind, and unwavering professionalism. Beyond being a true professional, Micky brings an incredible sense of positivity and joy to everything he does—every single day, both in and out of the office. This energy consistently strengthened team spirit and collaboration. Micky will be greatly missed, and I would wholeheartedly recommend him for any role or project.
Kristoffer Krog
Head of Global Partnerships | Bazoom Group
Where to start? There is so much to say about Micky, but since I’m limited by characters, I’ll keep it short and precise: Micky Weis is undeniably one of the most talented marketers in Denmark. He is one of the few who can bridge strategy with tactics and either execute himself or inspire a team to do so. I have worked with Micky for many years, and I love bringing him into my clients’ cases when the task becomes complex, and we need expert input.
Sasa Kovacevic
Partner & Co-founder at OBSIDIAN DIGITAL A/S
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I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we cut back on?
These are the questions I ask myself and my clients, whom I truly consider as partners.
Tell me where you are
and I will tell you what I would do
You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.
- No pitchYou get an answer, not a sales meeting.
- No lock-inMonth to month, if we go ahead.
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Here are my highest recommendations for the sharpest business mind I’ve ever had the pleasure of working with. Near-omniscient in product and marketing, always hardworking, and consistently delivering results in everything he sets out to do. It’s evident to anyone who has worked with him that Micky carries the heaviest stars on his shoulders when it comes to business development. However, I would like to highlight his human qualities, which, to me, are truly unique. I’ve had the great fortune of working with a CMO who sees the whole person in a fast-paced and performance-driven environment. A leader who always has your back, constantly shares knowledge, and, most importantly, inspires you to improve every single day. An incredible CMO. An even better friend.
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