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Brands

Noella Fashion

Read how I worked with Noella Fashion

Noella Fashion Brands
Facebook & Instagram Advertising
200% growth
Google Ads
Active in both Denmark and Sweden
E-commerce
Consulting & strategic guidance
Short introduction

Noella Fashion was founded by Lau, who has a keen eye for selecting the right styles and building an agile fashion business able to compete with some of the biggest brands in Denmark.

Lau reached out to me with a focus on scaling their digital advertising setup, as managing Facebook & Instagram ads had grown into a major task in-house. He wanted a setup supported by strong data reporting and a digital structure built for growth.

This led me to review their Google Analytics configuration and evaluate their historical performance across channels.

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The Solution

I started by setting up an external dashboard to maintain a clear overview of Noella’s performance. Initially, I used Google Data Studio, but later switched to DashThis to simplify the visual overview. The key was to build a scalable setup that could support rapid growth.

Within a relatively short time, we scaled the budget by 10x – and the performance was among the best I’ve seen, largely thanks to Lau’s spot-on creative direction and strong content production. Their B2B segment also grew significantly, which Facebook and Instagram advertising supported extremely well. Recognized and popular products perform strongly in ads – and they’re exactly the kinds of products retailers want in their stores.

Lau Kjær Knudsen
Recommendation
We have worked with Micky for an extended period as a consultant on Facebook advertising and overall digital strategy. It has been a great success so far, which is why we have now also chosen to expand to Amazon with Micky’s support. He is highly skilled — a level of expertise that is hard to find elsewhere. A huge recommendation from us!
Lau Kjær Knudsen Founder, Noella Fashion

Get a no-obligation offer

I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?

  • Are there potential growth hacks?
  • Is everything set up correctly?
  • Where can we scale, and what can we cut back on?

These are the questions I ask myself and my clients, whom I truly consider as partners.

Usually replies within 24 hours

Tell me where you are
and I will tell you what I would do

You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.

  • No pitchYou get an answer, not a sales meeting.
  • No lock-inMonth to month, if we go ahead.
  • Straight to meNo account manager in between.

    79 have written a recommendation Read them
    Lau Kjær Knudsen
    The client
    We have worked with Micky for an extended period as a consultant on Facebook advertising and overall digital strategy. It has been a great success so far, which is why we have now also chosen to expand to Amazon with Micky’s support. He is highly skilled — a level of expertise that is hard to find elsewhere. A huge recommendation from us!
    Lau Kjær Knudsen Founder, Noella Fashion

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    Book fifteen minutes. No pitch — just an honest talk about where you stand.