Chefmade
My role within brining your chef home
Chefmade is a new platform with five years of experience in Denmark. However, by “new,” I mean that the platform is new within its segment: social dining.
Social dining is a concept that has existed abroad for many years. It involves having a chef from a local restaurant come to your private home to prepare a meal in a cozy, familiar setting.
Chefmade is a digital platform, and therefore, it has a significant need for measuring key metrics, such as KPIs, crafting content, and, most importantly, developing a strong advertising strategy.
Over a period of three years, I was responsible for the digital strategy. I developed a new digital advertising plan, set up KPIs, and provided reporting to the team.
My goal was to create KPIs that were “easy” to measure. By this, I mean that in the beginning, we didn’t have enough bookings to make statistically sound decisions, so we established alternative KPIs that guided us toward our objectives.
Afterward, we had a content dialogue to ensure we knew exactly which segments we wanted to target and with what type of content. This was immensely important to us, as we aimed to sell to both private customers (for various events) and businesses, including corporate holiday parties and receptions.
Micky has a unique approach to his craft and stands out from many other digital marketing experts in several ways. With experience as a CMO in multiple major companies aiming for the stars, he brings a distinctive perspective that allows him to quickly understand and empathize with a business. This enables him to identify challenges and draw on his extensive experience. Micky has significant expertise across various channels, including Facebook, Google Ads, SEO, guerrilla marketing, and more. He understands how these elements interplay and influence each other in the end. A true team player, Micky knows the importance of listening to his clients and immersing himself in their business. This is a rare quality that many marketing specialists lack, often leading to a breakdown in collaboration. Micky's ability to deeply understand the DNA of each partner's business is the key to his success. He's a genuinely good person who always has the best intentions. Humility is rare these days, but it's a quality that suits people exceptionally well, and Micky embodies it. Micky has a fantastic attitude toward life, and there's so much to learn from him if you take the time to listen. I wholeheartedly recommend Micky to anyone—finding a better person for your business would be a challenge.
Get a no-obligation offer
I focus on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we turn off?
These are the questions I ask myself and my clients, whom I essentially see as partners.
Tell me where you are
and I will tell you what I would do
You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.
- No pitchYou get an answer, not a sales meeting.
- No lock-inMonth to month, if we go ahead.
- Straight to meNo account manager in between.
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Micky has a unique approach to his craft and stands out from many other digital marketing experts in several ways. With experience as a CMO in multiple major companies aiming for the stars, he brings a distinctive perspective that allows him to quickly understand and empathize with a business. This enables him to identify challenges and draw on his extensive experience. Micky has significant expertise across various channels, including Facebook, Google Ads, SEO, guerrilla marketing, and more. He understands how these elements interplay and influence each other in the end. A true team player, Micky knows the importance of listening to his clients and immersing himself in their business. This is a rare quality that many marketing specialists lack, often leading to a breakdown in collaboration. Micky's ability to deeply understand the DNA of each partner's business is the key to his success. He's a genuinely good person who always has the best intentions. Humility is rare these days, but it's a quality that suits people exceptionally well, and Micky embodies it. Micky has a fantastic attitude toward life, and there's so much to learn from him if you take the time to listen. I wholeheartedly recommend Micky to anyone—finding a better person for your business would be a challenge.
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