Dubaipetfood
More about how I worked with Dubaipetfood
Expanding e-commerce
With 17 years in the digital industry, I’ve had the chance to work across diverse markets. One of the most exciting cases was my recent experience with Dubaipetfood, the largest online pet food retailer in the Middle East.
Dubaipetfood is a unique business, owned by a Danish family, combining large physical stores with a strong online presence—built on a Danish e-commerce platform, a rare approach in the region.
Working with Dubaipetfood provided invaluable insights into scaling e-commerce internationally. The experience highlighted how a regional business can thrive by blending local market understanding with robust, Danish-built technology.
Building e-commerce in the Middle East
My first task was to understand the unique aspects of e-commerce operations in the Middle East, a region with distinct expectations regarding delivery and online presence.
I began setting up custom dashboards through Dashthis, taking control of tracking and initiating Facebook and Instagram advertising campaigns.
The growth journey was thrilling, especially with access to a broader market and strong executive support for scaling the business. One of the highlights was traveling to Dubai multiple times for employee training, digital strategy sessions, and sparring with both management and investors.
We have used Micky’s services over the years at Dubaipetfood.com. Initially, during our growth phase, he helped us structure our online marketing efforts, which was greatly needed. Later, as we expanded and built our own in-house team, Micky continued to be a valuable support, validating the marketing direction we took. In short, Micky knows what he is doing, he is passionate about it, and any team or project will benefit from his insights.
Get a free consultation
My approach is tailored to your business. I analyze your data to determine how we can elevate your current revenue or scale to the next level.
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we turn off?
These are the questions I ask myself and my clients, whom I consider as true partners in collaboration.
Tell me where you are
and I will tell you what I would do
You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.
- No pitchYou get an answer, not a sales meeting.
- No lock-inMonth to month, if we go ahead.
- Straight to meNo account manager in between.
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We have used Micky’s services over the years at Dubaipetfood.com. Initially, during our growth phase, he helped us structure our online marketing efforts, which was greatly needed. Later, as we expanded and built our own in-house team, Micky continued to be a valuable support, validating the marketing direction we took. In short, Micky knows what he is doing, he is passionate about it, and any team or project will benefit from his insights.
Sitting with something similar?
Book fifteen minutes. No pitch — just an honest talk about where you stand.