Molly & My
Learn more on how I've worked with Molly & My
Luise and Karina are two of the most inspiring entrepreneurs I know. They are a powerhouse team, full of great ideas and positive energy. Their webshop, Molly & My, began as a fun idea in a summerhouse but has since grown into one of Denmark’s leading online shops for women’s and children’s clothing. Karina and Luise have done an outstanding job building a strong online presence across their social media channels, now boasting over 100,000 followers in total.
They have consistently excelled at discovering new products, selecting the right brands, and presenting them in an approachable way.
It has been a privilege to follow their journey and to be reminded that true entrepreneurship should be enjoyable, even though it is incredibly demanding.
Karina and Luise approached me because they felt it was time to accelerate their webshop sales further. They wanted enhanced management of their SEO and Facebook advertising as their budgets grew alongside their online sales.
My role with Molly & My has been as a digital sparring partner. I have challenged their KPIs and their approach to online advertising. My task has been to stay ahead of the latest trends, teaching the team how SEO works and how they can continuously work to optimize their sales.
This way, they are not solely dependent on external partners such as consultants like myself or developers. We have implemented a robust SEO strategy using platforms such as Morningscore and Screaming Frog. Additionally, I created a dashboard through DashThis, which has contributed to greater oversight, especially as the Facebook budget grew by 100% month-over-month due to increased sales—particularly during the COVID-19 crisis, when webshop sales really took off.
I have also acted as the liaison between their email flows and their copywriting, ensuring that we consistently moved in the right direction and that tasks were not lost between teams. This became increasingly important as in-house resources grew limited, given the rapid pace at which the store expanded.
I would like to give Micky my warmest recommendation. He is clearly one of the most skilled and forward-thinking individuals I have worked with in the 17 years I have been in the industry. Micky takes ownership and responsibility, and he brings innovative and interesting ideas. He understands the needs of your business and acts accordingly. A huge recommendation for Micky from MollyogMy.dk. It truly felt like gaining another team member! Micky is not "just" a consultant; he is a team player and a valuable member of our staff! He is thorough, structured, hardworking, and understands our entire business. He is great at maintaining focus when we come up with a thousand ideas that we think should be launched the next week. If it were possible, we would still be working with Micky today.
Get a no-obligation offer
I start with your business. I look at your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we turn off?
These are the questions I ask myself and my clients, whom I truly consider as partners.
Tell me where you are
and I will tell you what I would do
You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.
- No pitchYou get an answer, not a sales meeting.
- No lock-inMonth to month, if we go ahead.
- Straight to meNo account manager in between.
79 have written a recommendation Read them
I would like to give Micky my warmest recommendation. He is clearly one of the most skilled and forward-thinking individuals I have worked with in the 17 years I have been in the industry. Micky takes ownership and responsibility, and he brings innovative and interesting ideas. He understands the needs of your business and acts accordingly. A huge recommendation for Micky from MollyogMy.dk. It truly felt like gaining another team member! Micky is not "just" a consultant; he is a team player and a valuable member of our staff! He is thorough, structured, hardworking, and understands our entire business. He is great at maintaining focus when we come up with a thousand ideas that we think should be launched the next week. If it were possible, we would still be working with Micky today.
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