Happy Helper
Read how I worked with Happy Helper
Happy Helper is one of Denmark’s most interesting startups. The entire P2P platform space has for many years been investors’ preferred go-to investment worldwide, and we are now gradually seeing this take shape in Denmark as well. In other words, Happy Helper has become a symbol of Danish entrepreneurship, especially after the company was listed on the stock exchange.
My role is to support their digital strategy through ongoing sparring, strengthen existing marketing activities, and ensure that we get the maximum value out of every marketing krone invested. This also means that I have weekly meetings with their CMO and partner, Jesper Brok.
We are also working on several initiatives that cannot be disclosed due to the stock market listing, but it is clearly a company I am deeply proud to be part of. Not least because I used the product long before becoming involved with the company, with the highest level of satisfaction.




As mentioned in the introduction, I am responsible for overseeing the digital strategy. We run weekly sprints where we review what works and what does not, and we follow a structured model for launching new marketing initiatives.
In addition, I manage advertising on platforms such as LinkedIn and Snapchat.
Huge recommendations from my side! Micky is without a doubt the sharpest and most proactive person I have met and worked with in a long time. Happy Helper is not a traditional e-commerce business, which requires the ability to think in different types of metrics, be creative, and have a strong business understanding across the entire platform. This is something Micky has truly mastered and contributed to on a significant level. On top of that, he is a genuinely kind person, which makes the collaboration a pleasure.
Get a no-obligation offer
I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we cut back on?
These are the questions I ask myself and my clients, whom I truly consider as partners.
Tell me where you are
and I will tell you what I would do
You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.
- No pitchYou get an answer, not a sales meeting.
- No lock-inMonth to month, if we go ahead.
- Straight to meNo account manager in between.
79 have written a recommendation Read them
Huge recommendations from my side! Micky is without a doubt the sharpest and most proactive person I have met and worked with in a long time. Happy Helper is not a traditional e-commerce business, which requires the ability to think in different types of metrics, be creative, and have a strong business understanding across the entire platform. This is something Micky has truly mastered and contributed to on a significant level. On top of that, he is a genuinely kind person, which makes the collaboration a pleasure.
Sitting with something similar?
Book fifteen minutes. No pitch — just an honest talk about where you stand.