MyGarage
My role within the most luxury car dealer in Scandinavia
MyGarage is one of Denmark’s leading luxury car dealerships. With brands like Rolls Royce, McLaren, Ferrari, and Lamborghini under one roof, they dominate the exclusive segment of the Danish car market.
However, MyGarage is much more than a car dealership. They also store cars in the Gentlemen’s Garage, host events, and house a wide range of exciting businesses—not only within the automotive sector but in other industries as well.
It has become a must-visit destination in Vejle, offering a memorable experience and the chance to see cars rarely spotted on Danish roads.




As a car enthusiast, you couldn’t ask for a better case to work on. My good friend Alexander, who is the brand manager at MyGarage, reached out to me to help streamline their overall marketing efforts.
We started by organizing all their platforms, ensuring everything was correctly installed, assigning the right access, and then developing a strategy for their Google Ads and Facebook advertising.
I also handled the setup of tracking through Google Tag Manager. Once the tracking was in place, we identified an in-house marketing person to manage daily setup and operations.
This was a truly strong partnership, one I’m proud of, especially given the history and values of MyGarage. It’s truly an inspiring place to visit as an external consultant.
For me, one of the most important factors in choosing partners is that they prioritize and value a deep understanding of the business. That’s why it was such a pleasure to see how professionally Micky had done his homework. Right from our first meeting, the quality and level of dialogue were impressive. If you’re looking for competent advice and consulting with a high degree of focus and commitment, I can highly recommend Micky Weis.
Get a free consultation
My approach is tailored to your business. I analyze your data to determine how we can elevate your current revenue or scale to the next level.
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we turn off?
These are the questions I ask myself and my clients, whom I consider as true partners in collaboration.
Tell me where you are
and I will tell you what I would do
You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.
- No pitchYou get an answer, not a sales meeting.
- No lock-inMonth to month, if we go ahead.
- Straight to meNo account manager in between.
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