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E-commerce

Myselfie

Read how I worked with Myselfie

Myselfie E-commerce
External CMO
Strategy and advisory
Facebook Advertising
200% growth through paid ads
KPI's & dashboard
Setup
Introduction

Myselfie is one of the more well-known cases from Dragon’s Den. As the company grew, management needed digital support—both for executing their advertising as budgets increased rapidly, and for KPI-level guidance to help steer the business.

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Solution

To meet the investors’ demand for stronger data management, I took on the role of External CMO. I was responsible for setting up KPIs, dashboards, and board-level reporting.

In addition, I managed paid advertising across Facebook and Instagram, as well as LinkedIn—handling the entire process from campaign creation to the underlying strategy.

Peter Lynggaard Petersen
Recommendation
I give my strongest recommendation to Micky Weis. Not only is he one of the most competent people I have worked with, he is also highly thoughtful, and his approach to the craft ensures that everyone gains value and deeper insight. One of our investors had previously worked with Micky and said, “he delivers results” — and he was absolutely right! If you are looking for help or strategic sparring within Paid, Owned, or Earned Media (POEM), you are in very safe hands with Micky.
Peter Lynggaard Petersen Co-owner, Myselfie ApS

Get a no-obligation offer

I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?

  • Are there potential growth hacks?
  • Is everything set up correctly?
  • Where can we scale, and what can we cut back on?

These are the questions I ask myself and my clients, whom I truly consider as partners.

Usually replies within 24 hours

Tell me where you are
and I will tell you what I would do

You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first.

  • No pitchYou get an answer, not a sales meeting.
  • No lock-inMonth to month, if we go ahead.
  • Straight to meNo account manager in between.

    79 have written a recommendation Read them
    Peter Lynggaard Petersen
    The client
    I give my strongest recommendation to Micky Weis. Not only is he one of the most competent people I have worked with, he is also highly thoughtful, and his approach to the craft ensures that everyone gains value and deeper insight. One of our investors had previously worked with Micky and said, “he delivers results” — and he was absolutely right! If you are looking for help or strategic sparring within Paid, Owned, or Earned Media (POEM), you are in very safe hands with Micky.
    Peter Lynggaard Petersen Co-owner, Myselfie ApS

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