Stine Goya
Read about how I worked with Stine Goya
Stine Goya is one of the fastest-growing fashion brands among women — high-end fashion with a touch of haute couture.
As their brand expanded across borders, it became increasingly difficult to manage the digital strategy. This made it essential to strengthen the coordination between the B2B segment — sales through retail stores, external online retailers — and not least their own B2C site.
In the fast-paced world of fashion, it became necessary to adapt to an e-commerce transition, in which I played a significant role alongside a highly skilled team.
SG is one of the cases I have worked with the longest, and I am proud of the process we’ve gone through and, not least, to see how strong the team has become.
To make it easier for SG to follow their performance, I chose to set up DashThis. Through the dashboard, I could track the development of their advertising — especially during the COVID-19 crisis, when we scaled both ad spend and the number of campaigns drastically to meet the increased demand on their e-commerce platform.
In the beginning, my role was to set everything up correctly within the digital ecosystem, including their Instagram and Facebook advertising, and then ensure their tracking was properly aligned with how orders were received through their webshop.
Since then, I have helped train their team and implemented new tracking tools that have contributed to increased transparency across the entire organization.
What others say
I’ve had the pleasure of sparring with Micky over quite some time, and I’ve really valued our conversations. We’ve spent a lot of time challenging ideas, turning things upside down, and being honest with each other about what makes sense and what doesn’t. That kind of sparring has been both useful and motivating — and it’s pushed both…
Patrick Rasmussen
CMO @ Energii | Building Europe’s leading reformer brand | ex-CMO
I’ve had the pleasure of working with Micky at Bazoom. It has been nothing short of a great pleasure to work with Micky and get to know him personally. He is exceptionally skilled professionally and a genuine pleasure to be around. I truly hope to have the opportunity to work with Micky again in the future.
Nikolaj Østergaard
Co-founder at Bazoom Group ApS
Micky is one of the strongest marketing talents I have ever encountered, and he is relentlessly driven to keep raising the bar. Having Micky on board has been both inspiring and highly educational for everyone involved in marketing. In just one year, Micky built Bazoom’s marketing function from the ground up and created a strong foundation for future…
Nicolai Klausen
Partner & Co-founder at Bazoom ApS
I had the pleasure of working closely with Micky for five months at Bazoom. During that time, I was deeply impressed by Micky’s ability to bring marketing, market insights, and strategy together into a cohesive whole—driven by his extensive experience, sharp mind, and unwavering professionalism. Beyond being a true professional, Micky brings an incredible sense of positivity and…
Kristoffer Krog
Head of Global Partnerships | Bazoom Group
Here are the highest recommendations for collaborating with Micky Weis. Micky possesses an immense knowledge of marketing and business optimization in general. He works in a very structured manner and always focuses on execution. I have used him both for sparring on various personal business ventures and potential investments, as well as for assistance with recruitment. Moreover, he…
Christoffer Hübertz Christensen
Partner & Co-founder at Bazoom ApS
Here are my highest recommendations for the sharpest business mind I’ve ever had the pleasure of working with. Near-omniscient in product and marketing, always hardworking, and consistently delivering results in everything he sets out to do. It’s evident to anyone who has worked with him that Micky carries the heaviest stars on his shoulders when it comes to…
Christoffer Reventlow-Mourier
Product Owner - Bazoom Group
Micky is one of the few old school digital marketing experts in DK who has stayed über relevant by still mastering the details of the craft. I would hire him in a heart beat if I was in need of a talented CMO!
Emil Ignatzi Reinholdt
CEO, Obsidian Digital A/S
I work with Micky through ongoing sparring on our e-commerce business in the travel industry, both at an operational and strategic level. Micky possesses a rare combination of many years of hands-on operational experience in executing and scaling effective marketing campaigns on platforms such as Google and Facebook, which he leverages seamlessly in his strategic work. This is…
Lars Kjær
Co-founder @ Backpackerlife
It’s rare to come across an exceptional talent like Micky. I had the pleasure of working with him at our Level Up Event, where he delivered an outstanding and highly valuable talk on social media. What impressed me most was Micky’s deep expertise, strong speaking skills, and punctuality in every aspect. At every meeting, he managed to leave…
Yoana Yordanova
Senior Revenue Marketing Manager EMEA - Aras Corporation
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I have had the pleasure of working with Micky for almost a year now and have benefitted from his great knowledge and understanding of digital marketing. He has helped us as a consultant in relation to Facebook advertising with the aim of lifting Stine Goya’s performance both in terms of traffic and revenue. He has a great capability of advising and I appreciate his learning-by-doing mindset, which has been very helpful. I can only give Micky my highest recommendations.
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