E-commerce
Is TEMU the real deal – or too good to be true?
A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s…
E-commerce
E-commerce
What are micro-conversions? The small actions that drive big results
In digital marketing, measuring results is crucial. It helps companies understand how their campaigns are performing, which audiences are engaging,…
E-commerce
Experience economy: How to create stronger customer experiences
The experience economy is far from a new buzzword, but it is a concept that increasingly plays a larger role…
E-commerce
FAB model: How to boost your communication and conversions
The FAB model (Features, Advantages, Benefits) is one of the classic tools within sales and marketing, and it remains highly…
E-commerce
Progressive profiling: A powerful method for data-driven personalization
Progressive profiling is an effective tool in digital marketing that allows you to collect detailed and relevant user data without…
E-commerce
AMP in email marketing: How to boost engagement with interactive newsletters
As digital marketing evolves, it is crucial for companies to stay ahead with the latest technologies to improve communication with…
E-commerce
Multi-channel vs omnichannel – what’s the difference?
When it comes to digital marketing and customer journeys it’s important to understand how your business interacts with customers across…
Digital Business Development
Ghost commerce vs traditional e-commerce: What actually changes?
At first glance, ghost commerce and traditional e-commerce may look similar. Both involve selling products online, using digital storefronts, and…
E-commerce
DashThis – My go-to dashboard system
Review of Dashthis When it comes to data analysis, I have on several occasions described how I make use of…
E-commerce
What’s the best ecommerce platform for beginners?
It really depends on how much you want to do yourself and how much budget you are willing to put…
E-commerce
What does AR mean: Augmented Reality explained
The boundary between what is real and what is virtual has become increasingly blurred in recent years. With this development,…
E-commerce
The real value of dashboards – and how to use them
Something I always emphasize when I help marketing departments is that they need to take control of their data. And…
E-commerce
When should you use Google Tag Manager?
There’s a lot of digital terminology out there, Google Analytics, Google Ads, Google Tag Manager, and many more. It can…
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