What’s the best ecommerce platform for beginners?

It really depends on how much you want to do yourself and how much budget you are willing to put into it.

I’ve previously written a more detailed guide about starting a webshop from scratch.

Personally, I would do the following:

Start a Shopify store and set up a theme you can manage yourself, so you learn how everything works. That’s one of the fun parts of running a webshop. Begin with the basics so you get started and receive your first orders.

Depending on the size of your packages, use DAO and GLS as logistics partners.

You’ll need a payment agreement to accept cards – talk to Clearhaus or PensoPay A/S about this.

1. Install Google Analytics with e-commerce tracking.
2. Set up email flows via Shopify to start with.
3. Use Sleeknote to collect emails through popups.
4. Use MailChimp for newsletter campaigns.
5. Create a Facebook Business Manager and implement the pixel so you can run remarketing.

If you’d rather buy professional help, costs can range anywhere from 20,000 to several 100,000+ depending on what you want the webshop to do. But you won’t escape having to invest time in understanding the essentials.

In my opinion, a webshop is not plug and play. If you truly want success, you need to dive in and learn most of it yourself.